Management 7 Time Thieves Every Small Business Should Consider Are you trying to figure out how to start up a small business, but yet have not had any luck? After that, you need to know the important steps you can take to help you set up a small business easily because it really is not as difficult as it looks. Here’s a simple equation: […] Fayaz wassan 4 days ago 69 Reads share
Why Search Engine Optimization is Essential for E-commerce How search engine optimization is essential can be determined by the fact that whenever you hear of E-commerce, web traffic, Google ranking, SEO is not very far behind. It might just be the foundation that supports it all. SEO is the omnipresent element of the E-commerce industry. It is what makes your website stand out […] Haziqa Ishtiaq 6 days ago 26 Reads share
How Effective Are Web Browser Push Notifications It’s hardly possible to find someone who hasn’t seen a little pop-up opening on the site asking allowance to send notifications to you. It’s just inevitable. Well, this is just what web push notifications present. This is a notification version that is shown on the browser level. No matter what site you are at that […] Ani Harutyunyan 2 weeks ago 41 Reads share
The Future of Advertising – Vulnerability and Authenticity Reaching customers on a personal level and establishing a deeper connection In today’s world, businesses often have to compete against many others in their industry to gain customers and make a profit. In order to run a successful business, it’s important to consider what customers look for and their preferences, and then apply that in […] Kellen Kautzman 2 weeks ago 56 Reads share
Marketing Why Personalization is the Future of B2C Content Marketing? Can you remember the last time you received a marketing email that began with “Dear Sir/Madam”? It would probably have been when email had just become popular. Marketing has moved on from such generic communication and taken on personalized interaction. From the look of things, this is not just a passing trend, it is the […] Ritu Sharma 2 weeks ago 42 Reads share
Marketing 10 Call Actionable Tools to Promote Your Content Content promotion isn’t as easy as it may sounds. Firstly you work so hard to get perfect content, you share this content on your Twitter, Facebook, and LinkedIn to get some extra traffic. The same content is being reshared to get a little boost. Still yet, the traffic analysis of your content is not coming […] MICHAEL USIAGWU May 22, 2019 126 Reads share
Marketing Are you Falling Prey to These Content Marketing Myths? Content marketing has been more important than ever. As per the popular perception, content marketing is like a magic wand that can help you increase organic traffic to your website. Well, the truth is that it can surely get you thousands of new visitors but it needs time and effort. With all the new information […] Vartika Kashyap May 16, 2019 144 Reads share
4 Reasons Why Your CRO Takes Long to Optimize The user experience on the website can go a long way in a high CRO, Just as the saying goes “the first impression lasts longer”. You need Conversion Rate Optimisation (CRO) for your landing pages, web design, and search ads. CRO means figuring out what users are looking for when they arrive at your site […] MICHAEL USIAGWU May 2, 2019 165 Reads share
Solopreneurs, Why You Need an Editorial Calendar (and How to Get One) You might think that an editorial calendar is only for big businesses with a huge team of creatives to manage. But even solopreneurs need a content calendar to ensure their marketing is consistent, on brand and tailored to their audience. If you’re in doubt, has this ever happened to you: Your content ideas are spread […] Yvonne Reilly March 18, 2019 213 Reads share
Sales B2B vs B2C Content Marketing: Key Differences Content marketers often have to get to know the differences between their audience. When segmenting these audiences the terms Business to Business (B2B) and Business to Consumer (B2C) usually come in. The way you market to these two groups is entirely different and it is important that you identify the differences so that your […] Ritu Sharma March 6, 2019 334 Reads share