Solopreneurs, Why You Need an Editorial Calendar (and How to Get One) You might think that an editorial calendar is only for big businesses with a huge team of creatives to manage. But even solopreneurs need a content calendar to ensure their marketing is consistent, on brand and tailored to their audience. If you’re in doubt, has this ever happened to you: Your content ideas are spread […] Yvonne Reilly 1 week ago 50 Reads share
Sales B2B vs B2C Content Marketing: Key Differences Content marketers often have to get to know the differences between their audience. When segmenting these audiences the terms Business to Business (B2B) and Business to Consumer (B2C) usually come in. The way you market to these two groups is entirely different and it is important that you identify the differences so that your […] Ritu Sharma March 6, 2019 79 Reads share
Public Relations and Content: The Yin and Yang of Marketing If you haven’t noticed already, content marketing has seen a steady increase in popularity in recent years. And, there is a good reason for that. Conventional forms of marketing, the ones you might call “in your face” tactics, can’t cut it anymore. Therefore, content marketing is skyrocketing like never before! More people are investing […] Richard Larson March 6, 2019 50 Reads share
Marketing 10 Ways to Improve Your Personal Branding Everyone needs a little “me time”. When it comes to the business of you, your “me time” could be the difference between success and failure. How you represent yourself professionally is vital, and many nuances go into the makeup of creating the well-oiled machine that is your personal brand. Even if your work is stellar, […] Jose Angelo Gallegos March 4, 2019 83 Reads share
Marketing How to Assess, Understand, and Maximize the Value of Your Content If you’re like most marketers, you probably understand that content is key to your efforts to drive awareness, leads, and results. But just how valuable is it? This is more than an arbitrary question – it impacts the way you talk to your clients, the way you structure your marketing strategy, and the way you […] Matt Bowman February 21, 2019 79 Reads share
Easy Steps to Running Your Own PR There are certain ways and campaigns that you can do to build your businesses social media and brand name to get your business out there and the way to do that is through PR, also known as public relations. There are many that fall under the illusion that you have to hire someone to do […] Kerstin Stokes February 12, 2019 84 Reads share
Business How to Master the Four-Hour Social Media Strategy Publisher Channel Content by GetApp.com For many small businesses, the problem of tackling social media isn’t finding the right platform, it’s finding the time to like, post and share. If you’re not already networking on social media, you’re completely missing the boat. Existing customers and future leads, are already looking for you […] GetApp February 11, 2019 94 Reads share
Investing in Real Estate Investment Trusts Real Estate Investment Trusts, usually called REITs, are a type of investments that offer investors the chance to get into the real estate market without having to become a landlord with a rental property. Many investors simply do not have the resources to get heavily involved in real estate investments, and yet, by adding their […] Tully Rickets February 7, 2019 107 Reads share
Growth The Mindset You Need to Build a Successful Business Blog Okay, I’m gonna tell you the truth now about creating a successful business blog. It’s not gonna be easy. It’s gonna be hard. But here is the great thing, there will be something amazing waiting for you on the other side. Something awesome that dragged you on this. But before that, there will be sweat, […] Sajib Mannan January 28, 2019 157 Reads share
Technology Inspirational Speech as a Tool of an Excellent Leader Great leaders are the ones who empower and inspire action. Today, we are living in the age of social media, our attention spans have been shrinking and we are texting more and talking less. Regardless of all these changes, the power of words remains the same and great speeches are the most enduring legacy of […] Joyce Cantu January 22, 2019 209 Reads share