Tag Archives: content marketing

Sales

B2B vs B2C Content Marketing: Key Differences

Content marketers often have to get to know the differences between their audience. When segmenting these audiences the terms Business to Business (B2B) and Business to Consumer (B2C) usually come in.   The way you market to these two groups is entirely different and it is important that you identify the differences so that your […]
March 6, 2019 79 Reads share

Public Relations and Content: The Yin and Yang of Marketing

  If you haven’t noticed already, content marketing has seen a steady increase in popularity in recent years. And, there is a good reason for that. Conventional forms of marketing, the ones you might call “in your face” tactics, can’t cut it anymore. Therefore, content marketing is skyrocketing like never before! More people are investing […]
March 6, 2019 50 Reads share

Marketing

10 Ways to Improve Your Personal Branding

Everyone needs a little “me time”. When it comes to the business of you, your “me time” could be the difference between success and failure. How you represent yourself professionally is vital, and many nuances go into the makeup of creating the well-oiled machine that is your personal brand. Even if your work is stellar, […]
March 4, 2019 83 Reads share

Marketing

How to Assess, Understand, and Maximize the Value of Your Content

If you’re like most marketers, you probably understand that content is key to your efforts to drive awareness, leads, and results. But just how valuable is it? This is more than an arbitrary question – it impacts the way you talk to your clients, the way you structure your marketing strategy, and the way you […]
February 21, 2019 79 Reads share

Easy Steps to Running Your Own PR

There are certain ways and campaigns that you can do to build your businesses social media and brand name to get your business out there and the way to do that is through PR, also known as public relations. There are many that fall under the illusion that you have to hire someone to do […]
February 12, 2019 84 Reads share

Business

How to Master the Four-Hour Social Media Strategy

     Publisher Channel Content by GetApp.com   For many small businesses, the problem of tackling social media isn’t finding the right platform, it’s finding the time to like, post and share. If you’re not already networking on social media, you’re completely missing the boat.   Existing customers and future leads, are already looking for you […]
February 11, 2019 94 Reads share

Investing in Real Estate Investment Trusts

Real Estate Investment Trusts, usually called REITs, are a type of investments that offer investors the chance to get into the real estate market without having to become a landlord with a rental property. Many investors simply do not have the resources to get heavily involved in real estate investments, and yet, by adding their […]
February 7, 2019 107 Reads share

Growth

The Mindset You Need to Build a Successful Business Blog

Okay, I’m gonna tell you the truth now about creating a successful business blog. It’s not gonna be easy. It’s gonna be hard. But here is the great thing, there will be something amazing waiting for you on the other side. Something awesome that dragged you on this. But before that, there will be sweat, […]
January 28, 2019 157 Reads share

Technology

Inspirational Speech as a Tool of an Excellent Leader

Great leaders are the ones who empower and inspire action. Today, we are living in the age of social media, our attention spans have been shrinking and we are texting more and talking less. Regardless of all these changes, the power of words remains the same and great speeches are the most enduring legacy of […]
January 22, 2019 209 Reads share