Tag Archives: branding strategy


The Business Owner’s Guide to Brand Architecture

Every business owner needs to build a brand. And the clarity of that brand’s message and its position is essential. However, as brands grow inevitably over time, it’s easy to let the clarity slip. And that’s such a shame because structure becomes even more important as your brand grows. But that’s where the importance of […]
2 weeks ago 41 Reads share
What Does Branding Mean


What Does Branding Mean? Why is it Inevitable for Your Business?

The image of a logo or a name that comes to your mind when you are thinking of buying something is branding.  “I need to get a Xerox” means “I need to get a photocopy” in India. Xerox is a famous brand of photocopiers in India. It has become so popular that Indians have substituted […]
October 4, 2019 499 Reads share


Learn How To Brand From The Wu Tang Clan

The Wu Tang Clan is one of the greatest hip hop brands ever created. Yes there are plenty of rappers and music groups out there today with their own clothing lines, sneakers, watches, endorsement deals and 5 Hour Energy drinks, but they learned it from the Wu Tang. Snoop Dog and Bow Wow can thank the Wu for their Hot Packets endorsement deal.
November 6, 2013 1,929 Reads share