Tag Archives: branding

Controlling Your Marketing Message

Protect Your Image by Controlling Your Marketing Message

Every organization, no matter the size, must diligently protect its message and reputation. By that, I mean the way that people interpret and remember the impression the organization makes in its product, service, and communications. For nearly every product you’ve used or experienced, you can probably remember something specific about it. Maybe it was the […]
July 23, 2019 93 Reads share
real estate branding

4 Effective Branding Tips to Attract Real Estate Business

In real estate business, if you manage to stand out from the crowd, you get half of your work done. The real estate market has been through some wild gyrations over the past decade. Not to mention, the competition has gotten more stringent than ever before. Amidst this cut-throat competition, if you really want your […]
May 7, 2019 257 Reads share

How a Professional Logo Can Enhance Your Small Business

“Logos are a graphic extension of the internal realities of a company” Saul Bass, branding expert says it all in this tell-all quote. From the man who created the instantly recognizable American Airlines logo along with many other instantly identifiable brands, it’s worth listening to what he has to say. A logo has the power […]
April 9, 2019 178 Reads share

Solopreneurs, Why You Need an Editorial Calendar (and How to Get One)

You might think that an editorial calendar is only for big businesses with a huge team of creatives to manage. But even solopreneurs need a content calendar to ensure their marketing is consistent, on brand and tailored to their audience. If you’re in doubt, has this ever happened to you: Your content ideas are spread […]
March 18, 2019 282 Reads share

Marketing

The 9 Segments of Your Brand Story

Whether you’re an emerging organization about to take flight or you’re been established for years and need to reassess your growth plans, it all starts with a great story! Great stories help us believe in ourselves, in others and importantly as an organization it helps our target audience engaged on an emotional level. So, if […]
March 8, 2019 351 Reads share

Marketing

10 Ways to Improve Your Personal Branding

Everyone needs a little “me time”. When it comes to the business of you, your “me time” could be the difference between success and failure. How you represent yourself professionally is vital, and many nuances go into the makeup of creating the well-oiled machine that is your personal brand. Even if your work is stellar, […]
March 4, 2019 331 Reads share

Easy Steps to Running Your Own PR

There are certain ways and campaigns that you can do to build your businesses social media and brand name to get your business out there and the way to do that is through PR, also known as public relations. There are many that fall under the illusion that you have to hire someone to do […]
February 12, 2019 253 Reads share

Investing in Real Estate Investment Trusts

Real Estate Investment Trusts, usually called REITs, are a type of investments that offer investors the chance to get into the real estate market without having to become a landlord with a rental property. Many investors simply do not have the resources to get heavily involved in real estate investments, and yet, by adding their […]
February 7, 2019 322 Reads share

Business

The Internet Marketing Pie: Slice It up Right or Lose

The first and foremost concern of Internet sales is the audience. For that purpose, you need a marketing list. Of course, the product for sales is also an important factor but if the marketing list is small or incompetent, then the product is pretty much useless. You shouldn’t be too confused here; products or services […]
December 19, 2018 466 Reads share