Tag Archives: branding

How Marketing Strategies Help to Fuel Your Business Growth

How Marketing Strategies Help to Fuel Your Business Growth

“If you form a strategy without research, your brand will barely float, and at speed, industries move at today, brands sink fast?”–  Ryan Holmes It is competent from the above quote that following the right practices consistently is the key to long term success.   Undoubtedly, growing a business is not an easy job to execute. […]
4 days ago 38 Reads share
Top Ten Publicists In NYC

Top Ten Publicist In NYC Impacting Marketing

Do I need a publicist?  If you have a brand, then what is a brand without publicity? Brands hardly seize the limelight by mere chance; look carefully, there is always some professional behind the scenes. However, since you are reading this, I assume you are because you have that you do need a publicist. New […]
October 2, 2019 143 Reads share
Psychology of Color in Branding

Business

Psychology of Color in Branding

Humans are visual creatures, they demand sights and views and the receptivity of these no doubt are regulated by colors. They dictate how we receive emotions and form perceptions. Colors play with the brain’s emotion sensors in a way that it may call for attention, swirling emotions, give relief or tap into nostalgia. These colors […]
August 28, 2019 136 Reads share
Controlling Your Marketing Message

Protect Your Image by Controlling Your Marketing Message

Every organization, no matter the size, must diligently protect its message and reputation. By that, I mean the way that people interpret and remember the impression the organization makes in its product, service, and communications. For nearly every product you’ve used or experienced, you can probably remember something specific about it. Maybe it was the […]
July 23, 2019 173 Reads share
real estate branding

4 Effective Branding Tips to Attract Real Estate Business

In real estate business, if you manage to stand out from the crowd, you get half of your work done. The real estate market has been through some wild gyrations over the past decade. Not to mention, the competition has gotten more stringent than ever before. Amidst this cut-throat competition, if you really want your […]
May 7, 2019 357 Reads share

How a Professional Logo Can Enhance Your Small Business

“Logos are a graphic extension of the internal realities of a company” Saul Bass, branding expert says it all in this tell-all quote. From the man who created the instantly recognizable American Airlines logo along with many other instantly identifiable brands, it’s worth listening to what he has to say. A logo has the power […]
April 9, 2019 243 Reads share

Solopreneurs, Why You Need an Editorial Calendar (and How to Get One)

You might think that an editorial calendar is only for big businesses with a huge team of creatives to manage. But even solopreneurs need a content calendar to ensure their marketing is consistent, on brand and tailored to their audience. If you’re in doubt, has this ever happened to you: Your content ideas are spread […]
March 18, 2019 372 Reads share

Marketing

The 9 Segments of Your Brand Story

Whether you’re an emerging organization about to take flight or you’re been established for years and need to reassess your growth plans, it all starts with a great story! Great stories help us believe in ourselves, in others and importantly as an organization it helps our target audience engaged on an emotional level. So, if […]
March 8, 2019 489 Reads share

Marketing

10 Ways to Improve Your Personal Branding

Everyone needs a little “me time”. When it comes to the business of you, your “me time” could be the difference between success and failure. How you represent yourself professionally is vital, and many nuances go into the makeup of creating the well-oiled machine that is your personal brand. Even if your work is stellar, […]
March 4, 2019 464 Reads share