Tag Archives: Brand Strategy


The 9 Segments of Your Brand Story

Whether you’re an emerging organization about to take flight or you’re been established for years and need to reassess your growth plans, it all starts with a great story! Great stories help us believe in ourselves, in others and importantly as an organization it helps our target audience engaged on an emotional level. So, if […]
March 8, 2019 524 Reads share


How To Ensure You Are the 1% of New Brands That Survive: Repeat!

Success is All About Repeat. Not Trial. Too many marketers spend too much time focusing on getting “Trial” for their products , and not enough on ensuring they get “repeat” business. This usually proves to be a fatal error for many brands. It is why 99% of all new products fail. In this article I hope […]
August 10, 2012 679 Reads share