Tag Archives: brand management


How To Ensure You Are the 1% of New Brands That Survive: Repeat!

Success is All About Repeat. Not Trial. Too many marketers spend too much time focusing on getting “Trial” for their products , and not enough on ensuring they get “repeat” business. This usually proves to be a fatal error for many brands. It is why 99% of all new products fail. In this article I hope […]
August 10, 2012 911 Reads share