Tag Archives: big data

Management

Recognizing When Change is Needed

Advances in technology (e-books, digital music and movies, streaming services, and online shopping) has altered what Americans shop for and how Americans shop. So change may be needed in your sales strategy.
September 27, 2016 813 Reads share

Management

How to Develop a Data-Driven Marketing Plan

It no longer pays to avoid implementing a data-driven marketing plan. The data you can mine from your customers helps you provide them with the experience they want, increasing sales and boosting your bottom line.
October 29, 2015 794 Reads share

Marketing

Using Big Data Within Your Marketing Strategy

Big data can turn marketing from a cumbersome, mysterious beast into a nimble analytical tool that can anticipate the outcome of campaigns as well as customer needs, and change on a dime to suit demand.
August 20, 2013 750 Reads share