Tag Archives: big data

Enterprise Data Integration

6 Key Drivers to Consider Before Selecting a Data Integration Solution

There is no shortage of data integration solutions in the market – a quick google search will bring up dozens of solutions. When enterprise customers go shopping for a data integration solution, they first need to know what to look for in a current generation data integration solution. Knowing some key drivers can help enterprises […]
August 15, 2018 1,822 Reads share
Big Data Email Marketing

Marketing

4 Ways Big Data is Being Used to 10X Email Marketing Results

You know that ever-growing spam folder in Outlook and Gmail? It turns out that a lot of marketing emails survive the spam test and end up in customer’s inboxes. Who knew?!!? We know, thanks to big data. If you thought that email marketing belonged in the same category as sandwich boards and milk carton ads, […]
June 24, 2018 2,058 Reads share

Management

Recognizing When Change is Needed

Advances in technology (e-books, digital music and movies, streaming services, and online shopping) has altered what Americans shop for and how Americans shop. So change may be needed in your sales strategy.
September 27, 2016 1,703 Reads share

Management

How to Develop a Data-Driven Marketing Plan

It no longer pays to avoid implementing a data-driven marketing plan. The data you can mine from your customers helps you provide them with the experience they want, increasing sales and boosting your bottom line.
October 29, 2015 1,325 Reads share