Tag Archives: B2B Content marketing

Sales

B2B vs B2C Content Marketing: Key Differences

Content marketers often have to get to know the differences between their audience. When segmenting these audiences the terms Business to Business (B2B) and Business to Consumer (B2C) usually come in.   The way you market to these two groups is entirely different and it is important that you identify the differences so that your […]
March 6, 2019 64 Reads share

Marketing

4 Ways To Get More From Your B2B Content Marketing

For too long, marketers have been saying that content is “king” without really knowing what that means. Far too many marketers have produced far too much content that largely gets ignored. Far too many marketers don’t produce enough content. Far too few marketers realise the importance of communities in which to distribute their content. If money is tight in B2B marketing, we need to innovate - here's how you can do that with your content.
May 31, 2012 333 Reads share