Tag Archives: b2b

Is Account-Based Marketing Right for Your Business?

Modern marketing is heavily focused on the use of paid and earned channels to engage with prospects who are looking for the services a business offers. Marketing content is targeted, but the targets are broad because marketers hope to pull a large number of prospects into the top of the sales funnel. Account-based marketing is […]
February 15, 2019 99 Reads share

Sales

12 Best B2B Marketplaces of 2018 With Top Standings

The business to the business industry has grown exponentially in the last decade. If you’re not familiar with what B2B websites are: is a platform that allowing commercial transaction businesses among. This is usually done when sourcing materials. B2B Marketing is a tough pill to swallow which is why these top platforms help small b2b […]
December 10, 2018 587 Reads share

Business

4 Must-Have Design Features for a Highly Converting B2B Website

The intention of a B2B website is not always the same as it is for B2C. Of course, it is still a tool that is used to attract and convert customers. But, in B2B, a conversion does not always mean a sale. Since the buyer’s journey for a B2B transaction has more stages than that […]
December 7, 2018 202 Reads share

Sales

5 Ways Small is Beating Big for Flagship Clients

How is this possible? How are Chris Brogan and Jason Falls beating Oglivy Interactive, BBDO, Campbell-Ewald and the like for big-time interactive marketing and social media clients. How is Jeremiah Owyang and Altimeter Group beating Forrester and Gartner?
March 16, 2010 587 Reads share