Tag Archives: Advertising

social media marketing

5 Modern-day facts for the Social Media Marketer

We live amidst the great digital revolution where everything from how customers greet and interact, to how they think, buy, and choose depends heavily on social media. Not only is social media powerful and in so many ways governing customers, but it’s also unavoidable. It’s just everywhere and come the future, it’s only going to […]
May 6, 2019 131 Reads share

Growth

Research into the Diversity and Inclusion in Modern Types of Advertising

When it comes to diversity in marketing, we’ve come a long way. Although efforts have been made there’s still a long way to go for many communities to feel represented in this industry. Marketing has a very unique role to play in rewriting the rules, especially the way we approach diversity and exclusion in modern advertising. […]
September 29, 2018 503 Reads share

Marketing

Advertising Beyond Adblockers

Adblockers have been around since 2006. They started as web browser plugins that blocked ads. Now ad blocking accounts for over 21.8 billion dollars of online advertising.
May 5, 2016 598 Reads share

Facebook Advertising: What We Can Learn From Ford And GM?

In early May, GM made a big announcement. Not about a new product line or a CEO or the kind of financial difficulties that were such big news just a few years ago, but about their decision to pull $10 million of their advertising off of Facebook. Their reasoning: they weren’t getting a return on their investment, […]
June 28, 2012 679 Reads share

Marketing

Marketing: Time To Be Legal, Decent, Honest And Truthful?

There have also been studies that suggest that increasingly consumers are looking more and more to independent sources, like online reviews and expert bloggers, for advice on what products and brands to chose with their increasingly limited budgets. The premise being that they see advertising as making overblown and exaggerated claims.
March 20, 2012 588 Reads share

Marketing

Beware The Promoted Tweet: Hashtags Gone Wrong!

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …
February 8, 2012 894 Reads share

Causality Marketing

In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call 'causality marketing'.
November 11, 2011 639 Reads share