Tag Archives: Advertising

Remarketing Benefits Display Advertising

Benefits of Adding Remarketing to Your Display Advertising

In the world of marketing, repetition is a very significant part to draw customers to a website. We call the concept of repetition of an advertising campaign and display advertising as remarketing. For people who do not know about remarketing, it is simply displaying ads to people who have already visited the website or a […]
December 12, 2019 353 Reads share
social media marketing

5 Modern-day facts for the Social Media Marketer

We live amidst the great digital revolution where everything from how customers greet and interact, to how they think, buy, and choose depends heavily on social media. Not only is social media powerful and in so many ways governing customers, but it’s also unavoidable. It’s just everywhere and come the future, it’s only going to […]
May 6, 2019 449 Reads share

Growth

Research into the Diversity and Inclusion in Modern Types of Advertising

When it comes to diversity in marketing, we’ve come a long way. Although efforts have been made there’s still a long way to go for many communities to feel represented in this industry. Marketing has a very unique role to play in rewriting the rules, especially the way we approach diversity and exclusion in modern advertising. […]
September 29, 2018 921 Reads share

Marketing

Advertising Beyond Adblockers

Adblockers have been around since 2006. They started as web browser plugins that blocked ads. Now ad blocking accounts for over 21.8 billion dollars of online advertising.
May 5, 2016 976 Reads share

Facebook Advertising: What We Can Learn From Ford And GM?

In early May, GM made a big announcement. Not about a new product line or a CEO or the kind of financial difficulties that were such big news just a few years ago, but about their decision to pull $10 million of their advertising off of Facebook. Their reasoning: they weren’t getting a return on their investment, […]
June 28, 2012 966 Reads share

Marketing

Marketing: Time To Be Legal, Decent, Honest And Truthful?

There have also been studies that suggest that increasingly consumers are looking more and more to independent sources, like online reviews and expert bloggers, for advice on what products and brands to chose with their increasingly limited budgets. The premise being that they see advertising as making overblown and exaggerated claims.
March 20, 2012 941 Reads share