Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

How to Market eCommerce Business

Adding an eCommerce website to your business model can prove to be one of the most profitable opportunities for you. Consider that, according to Forbes.com, year-over-year revenue growth in eCommerce sales is up 68 percent as of mid-April and conversion rates have grown by 8.8 percent in February, and it is clear, eCommerce websites are […]
July 15, 2020 129 Reads share

Here’s Why You Should Consider Getting Custom Metal Signs for Business

Metal is the go-to material for most entrepreneurs due to its numerous advantages compared to other commonly used materials such as wood and acrylic. Aside from its durability, it outshines the rest with its versatility and affordability. Yes, you read it right. Metal is more versatile and affordable than some components like hard plastic. That’s […]
July 13, 2020 91 Reads share

6 Reasons Why Reviews Are Beneficial for SEO

Since the beginning of business, reviews have been critical to a company’s success. People trust reviews much more than marketing spin or sales pitches, even if they’re saying the same thing. The importance of SEO might not stretch back quite as far, but it has been central to the success of online businesses since the […]
July 11, 2020 140 Reads share

3 Ways to Give Your Mobile Site a Digital Makeover

Mobile is the key platform for digital marketers to focus on today. Thanks to the widespread presence of high-speed internet and the affordability of mobile phones, most content is consumed on a small screen. There’s no question that all businesses need to adopt a mobile-first strategy. To highlight the urgency of this matter, here are […]
July 11, 2020 87 Reads share

How to Use Gated Content to Increase Brand Engagement

Do you want to use gated content to grow your brand? Business owners and marketers worldwide use this type of content to build their email list, spread brand awareness, and generate more sales.  Gated content includes videos, articles, webinars, guides, and other pieces of content that require a subscription to read. In most cases, visitors […]
July 9, 2020 93 Reads share

What Does an SEO Company Do and Why Do You Need One?

Here are the few common questions many businesses have related to SEO agency: “What is an SEO company?” “What are SEO services?” “What does an SEO company do?” “Why do I need to invest in one for my business?” SEO is the lifeblood to digital businesses, without which no business can strive to rank on […]
July 9, 2020 149 Reads share

Marketing

Get Creative With Your Case Studies to Improve Conversions

Case studies are effective marketing and sales tools for converting prospects into leads and customers. They demonstrate how your products solved a real problem for a customer and show readers how they could have the same success. That’s why they’re often called “success stories,” too.  A compelling case study directly positions your products as the […]
July 9, 2020 97 Reads share

How to Build Trust With Customers Using Social Proof

Before businesses can make sales and grow, they need to gain the trust of their customers. Even the most prominent name brands use social proof marketing to boost conversion rates and see positive results.  Social proof is when consumers want to copy the purchasing decisions of other customers based on their satisfaction. They want to […]
July 9, 2020 82 Reads share

What to Look for in Website SEO Services

The different trends in SEO gave rise to various web SEO services. Despite many free SEO online materials that make us learn the entire process, most business website owners still prefer having experts optimize their websites. With this target, an SEO expert always monitors the ever-transforming search engine algorithms. Similarly, the expert will research, refine, […]
July 8, 2020 117 Reads share

How Cross Channel Marketing Attribution Can Improve Your Campaigns

How Cross Channel Marketing Attribution Can Improve Your Campaigns More than 76% of marketers are using attribution to boost their brand and business growth. This means that if you’re not using marketing attribution, you’re not just missing out on better ROI – you’re losing to the competition. The good news is that it’s never too late to […]
July 7, 2020 101 Reads share