Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Marketing

Nice Bloggers Finish Last

Internet marketers can learn a lot from the X Factor. Take Simon Cowell. He’s not a particular nice guy but he’s interesting (and usually right). Louis Walsh is nice but...
June 22, 2011 2,094 Reads share

Growth

SME = Social Media Exhaustion: Dealing With The Deluge

While it is supposedly key to their success, SMEs often have an uneasy relationship with the Internet. It’s a problem with many dimensions. Maybe the logical answer is to find ways to empower SMEs to get the information they need. So here’s an idea.
June 21, 2011 2,421 Reads share

Growth

Kickin’ Them BMS Blues And Polishing The Message

It’s a constant challenge to keep re-inventing myself—adjusting and repositioning, learning and growing, staying in touch with new developments while staying in touch with my values, and absorbing or editing out information, according to how I want to define ‘me’.
June 13, 2011 4,848 Reads share

Marketing

Multi-Channel Commerce: What’s Your Strategy?

A recent seminar I attended gave a fantastic insight into the changes happening in online commerce, or Multi-Channel Commerce, brought about by new channels. Called "Shift Happens" and organised by WorldNetTPS. It featured some thought-provoking presentations from people at the coal-face...
June 1, 2011 1,570 Reads share