Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.


Kickin’ Them BMS Blues And Polishing The Message

It’s a constant challenge to keep re-inventing myself—adjusting and repositioning, learning and growing, staying in touch with new developments while staying in touch with my values, and absorbing or editing out information, according to how I want to define ‘me’.
June 13, 2011 4,111 Reads share


Multi-Channel Commerce: What’s Your Strategy?

A recent seminar I attended gave a fantastic insight into the changes happening in online commerce, or Multi-Channel Commerce, brought about by new channels. Called "Shift Happens" and organised by WorldNetTPS. It featured some thought-provoking presentations from people at the coal-face...
June 1, 2011 1,209 Reads share


Tweetdeck: Helping You See The Wood From The Trees

I prefer Tweetdeck as I find it organises Twitter for me so I can promptly reply to people that chat to me and see conversations I want to follow. I’m often asked how to use it so here are a few useful features to make your Tweetdeck, and therefore Twitter, experience better
May 27, 2011 1,712 Reads share


So, Why Brand?

Why go to all of that trouble and expense? You’re busy making the best product and offering the best service that you can. It says so clearly in the words and pictures you use to promote your business...
May 17, 2011 1,530 Reads share


5 Secrets to Sell More with your Sales Copy

Over the past couple of months, I've been beavering away, writing for clients who simply “can't write” themselves. Now, I think everyone can write. It just comes easier to some folks than others. Just like juggling...
May 13, 2011 1,259 Reads share