Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Marketing

Beware of the Monster Clients of the Deep

In a tough market, freelance copywriters can be all too keen to grab the next deal, sometimes against our better judgement. Eager to please and allured by the work it can be easy to ignore the warning signs and dismiss our gut instincts, failing to take the necessary precautions from the start.
March 17, 2010 1,189 Reads share

Marketing

Brand or Banned: What Is Your Brand Really Saying?

It seems like everywhere you turn, businesses are doing everything they can to gain your attention. Found a humorous video online? There’s an ad for that. Just downloaded a free piece of software? There’s an ad for that too. Searching for an answer to a question you have? Well, there are ads for those as well...
March 17, 2010 966 Reads share
There Are Only Two Ways to Compete: Focus on Number Two, Differentiation

Marketing

5 Factors to a Well Customized Facebook Fan Page

As more people are venturing into the world of social media, Facebook has remodeled itself into fulfilling both personal and professional needs of its ever growing user base. We all know how Facebook Fan Page works strategically as a publicity tool.
March 16, 2010 1,136 Reads share

Marketing

The Fear Of Shopping

Thanks to the recent economic carnage, the fear of shopping is keeping many buyers out of the marketplace and it's up to business owners to make it safe again for customers to do business with them.
March 15, 2010 916 Reads share

Marketing

Oyez! Oyez! Oyez! Is Anybody Listening?

Once upon a time news was delivered on the local green by the Town Crier. His three cries commanded a respectful silence and the attention of everyone who listened attentively to his announcement...
February 2, 2010 844 Reads share

Marketing

What free or cost effective Business tools did you use this year?

I thought I’d share my favourite business tools I have used this year. I am amazed at how many amazing products for business are very inexpensive or often completely free. The only challenge is to find them in the first place. Here are my top 5 business tools of 2009.....
December 18, 2009 1,364 Reads share