Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Marketing

4 Effortless Ways To Improve Your Elevator Pitch

A strong elevator pitch is one of the most valuable weapons in a salesperson's arsenal. Too often, though, the intricacies of this sales tactic are misunderstood. A lack of simple anticipation often leads to a sub-par elevator pitch, but following these 4 simple guidelines will help you harvest more interest and close more sales.
May 21, 2012 1,243 Reads share

Marketing

When Fear Is Good: Risk Management Techniques

Fear is an emotional reaction to a recognized danger, be it known or unknown. It always causes stress, sometimes panic and even paralysis afterwards. In a nutshell, it is considered as a negative effect. So why would anybody say that fear is good?
May 20, 2012 1,910 Reads share

Marketing

Fly High With Flyers!

Let’s say a man is randomly handing out flyers in a park one Sunday afternoon. After politely looking at its content, the receiver will most likely do one of three things: (1) fold it and tuck it in his pocket, (2) crumple it and throw it away, or (3) use it to dispose his gum. […]
May 17, 2012 1,461 Reads share

Marketing

Brandfog Reveals Why Senior Management Needs To Engage Online

Brandfog has released a survey titled "2012 CEO, Social Media & Leadership Survey". It makes for serious consideration for all CEO’s and C-Suite executives. They need to review their personal engagement strategy on social platforms. The results of the survey show clearly the online community believe companies with socially savvy leadership would benefit in today’s Web 2.0 world.
May 16, 2012 1,018 Reads share

Marketing

The Best Ways To Market A Product On A Low Budget

In his book Time The 2009 documentary Beer Wars shows Rhonda Kallman promoting her idea of a beer infused with caffeine. Without the money to compete with the big brewers, she was out in the bars every night telling people about her beer, Moonshot. Getting face-to-face with potential customers and sharing your passion takes time. […]
May 14, 2012 1,709 Reads share

Marketing

5 Ways To Benefit From Customer Video Testimonials

For any business owner looking to attract and convert more visitors, one sure way is to utilize and implement video testimonials from satisfied customers. When used properly, these videos will make your website more visually appealing (and sticky!).
May 8, 2012 1,862 Reads share