Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Marketing

The 7 Day SEO Diet

Search engine optimisation (SEO) is a really hot topic at the moment. In fact, even in the midst of a social media generation focussed on Facebook, Twitter et al, businesses still realise that search, and being found on Google, is of paramount importance in terms of succeeding and performing online.
March 28, 2012 1,442 Reads share

Marketing

10 Kick Ass Content Marketing Ideas

According to Wikipedia “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases”. That’s a great description but how do you decide on how to get the most bang for your content marketing buck? From the simple to the sophisticated, here are 10 suggestions that I know will work well.
March 27, 2012 1,251 Reads share

Marketing

Starbucks: An Inspired Use Of Modern Technology

I came across Starbucks and they are clearly using modern technology to their advantage. Let's take a look at how Starbucks uses Facebook and Mobile to get their message across and create engagement with their customers.
March 27, 2012 1,408 Reads share

Marketing

How To Successfully Use Pinterest For B2B

While it might be easy enough to understand how B2C could use Pinterest to showcase their products, the manufacturing process, the ingredients, the lifestyle around the products etc., figuring out how to use it for B2B requires a little more thought….
March 27, 2012 1,349 Reads share

Marketing

A Fine Line:’Personal Brand’ Vs. Personal Achievement

I think we can all name dozens of people that are everywhere on the web etc. without knowing what they actually contribute. This is their absolute entitlement – but one has to ask: are you more worried about how well-known you are or for what reason you have a reputation albeit large or small.
March 26, 2012 1,372 Reads share

Marketing

10 Reasons Your Business Should Use Email Marketing

Email marketing has been with us longer than the most popular social networks, yet among many businesses - particularly smaller or new businesses, a facebook page or twitter account comes before emarketing even though it's a proven means of effective communication. If you're not e-marketing, here are ten years you should be!
March 23, 2012 2,088 Reads share

Marketing

Marketing: Time To Be Legal, Decent, Honest And Truthful?

There have also been studies that suggest that increasingly consumers are looking more and more to independent sources, like online reviews and expert bloggers, for advice on what products and brands to chose with their increasingly limited budgets. The premise being that they see advertising as making overblown and exaggerated claims.
March 20, 2012 1,208 Reads share

Marketing

How To Increase Your Press Coverage Using Your Blog

Some people are of the opinion that blogging has limited use for their business, some don't see the need for it at all, others see it as useful for improving SEO and with good calls to action, believe it capable of delivering increased sales. However, blogging (and other social media tools) can do so much more for your business than driving people to your website through improved Search Engine Optimisation.
March 19, 2012 1,503 Reads share

Online Ethics #Fails

The internet is a beautiful place for businesses, yet many users risk spoiling it because they fail to understand online ethics. With the EU/ACTA quickening the pace to clamp down online privacy, sharing and freedom of expression; these actions are now under the spotlight.With the EU/ACTA quickening the pace to clamp down online privacy, sharing and freedom of expression; these actions are now under the spotlight.
March 12, 2012 1,927 Reads share