Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Marketing

Tweak Your Marketing: One Small Marketing Change Increases Sales

The one tiny change that increased sales, referrals, and my own income! Unfortunately, I could have saved thousands of dollars & several years of frustration because the "secret" that I discovered had nothing to do with the tools I was using & everything with my understanding of what marketing a small business really is.
April 13, 2012 1,067 Reads share

Marketing

How To Network Effectively On LinkedIn

There are now over 100 million people on LinkedIn, people you can do business with, people you can impress with your profile and your knowledge. Most business people have a profile on Linked In and I'm sure you do. However, is your Linked In profile as professional, effective and engaging as it could be? I've noticed more and more business people failing to update their Linked In profile effectively; leaving it incomplete and not making use of the many benefits within Linked In. Here's our recommendations for 'what to do' and 'what not to do' on LinkedIn.
April 10, 2012 1,408 Reads share

Marketing

The Holy Grail of Online Engagement (In 15 Steps)

Every business online WANTS fans but NEEDS engagement. Engagement drives conversations, it amplifys the visibility of your status updates, it gives you credibility and it produces loyal followers. Consider the lack of custom in an empty restauran and you'll understand that activity breeds activity.
April 6, 2012 1,449 Reads share

Marketing

Boost Your Personal Profile To Grow Your SME Business

Why should people buy from your company? Sure, you’ll need to have a mix of compelling offers, superior service, value for money, easy access and so forth. But increasingly that’s not enough. Your company may need a ‘personal’ credibility boost to win more business.
April 5, 2012 1,086 Reads share

Five Potential Digital Futures

But when you're slap-bang in the middle of the industry, it's an even wiser idea to map out the potential digital futures well ahead of time and start warning the rest of what to expect. In my post today I will be presenting five potential digital futures based on some recent topical posts.
April 3, 2012 1,421 Reads share