Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Causality Marketing

In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call 'causality marketing'.
November 11, 2011 1,293 Reads share


What The Klout? – What’s Influence Scoring And Does It Matter?

Social media practitioners will tell you that the number of fans or followers that you have is irrelevant, numbers aren’t a good measure of how effective your campaign is and I’d have to agree.  But if those numbers aren’t important what numbers are? There are lots of ways we can measure the influence of your […]
November 9, 2011 1,210 Reads share


Google+ Launches Business Pages

On Monday 7th November Google announced its launch of Google+ pages for all, with a roll out to happen gradually over the next couple of days – although many had immediate access on the Monday.
November 8, 2011 1,038 Reads share


What I Learned From Luxury

Call me naive, or indeed a marketer who’s every marketers dream, but I love luxury. Since I was a kid I’ve always had a fascination with the luxurious, particularly in the area of cars and watches.
October 31, 2011 1,116 Reads share


How Well Do You Know Google?

t dominates 65% of US searches and 90% of searches in the UK but are we, as small businesses, taking full advantage of what Google has to offer us? How many of the following do you use for your website?
October 28, 2011 1,200 Reads share

How Facebook Is A Perfect Match For One Irish Hotel

It is therefore not surprising that hotels are also at the forefront of the social media revolution and are setting the groundwork where other industries will no doubt follow. The Clanard Court Hotel in Athy, Co. Kildare is one Irish hotel that is embracing social media with a highly targeted Facebook campaign.
October 26, 2011 1,252 Reads share