Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Marketing

Understanding The B2C Customer

If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B and B2C marketing strategies and techniques were exactly the same, I would be richer than Lady Ga Ga. Instead I have to be the ‘monster’ and inform them that actually… they’re nothing alike. This blog […]
June 29, 2011 1,409 Reads share

Marketing

Web Design Time Travel

The online landscape is changing so fast, constantly iterating, that it’s no longer sufficient to have a ‘website’, you have to have the right website to market yourself effectively. Websites with...
June 28, 2011 947 Reads share

Marketing

Nice Bloggers Finish Last

Internet marketers can learn a lot from the X Factor. Take Simon Cowell. He’s not a particular nice guy but he’s interesting (and usually right). Louis Walsh is nice but...
June 22, 2011 1,061 Reads share

Growth

SME = Social Media Exhaustion: Dealing With The Deluge

While it is supposedly key to their success, SMEs often have an uneasy relationship with the Internet. It’s a problem with many dimensions. Maybe the logical answer is to find ways to empower SMEs to get the information they need. So here’s an idea.
June 21, 2011 1,132 Reads share