Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Growth

Creative Innovation: The Healthy Alternative To Fear Based Transactions

Whether we're buying or selling, we have a choice as to how we do business. But, all too often, we attempt to manipulate our transactions through fear or we feel seduced and trapped into decisions that we may not otherwise make. We are so used to these methods that we become inured to them. How can we turn things around so we are in command of our choices, respectful of others and actually feel inspired to do business?
August 17, 2012 1,056 Reads share

Marketing

Davey Potter And The Magic SEO Wand

Many people think that all it takes is a little SEO magic and their site will appear at the top of the SERPs (Search Engine Ranking Positions). Unfortunately this is not the case and SEO is an on-going process for most businesses.
August 13, 2012 886 Reads share

Marketing

How To Ensure You Are the 1% of New Brands That Survive: Repeat!

Success is All About Repeat. Not Trial. Too many marketers spend too much time focusing on getting “Trial” for their products , and not enough on ensuring they get “repeat” business. This usually proves to be a fatal error for many brands. It is why 99% of all new products fail. In this article I hope […]
August 10, 2012 1,068 Reads share

Marketing

100 Guerilla Marketing Ideas: Grow Sales With Zero Budget

1.Wear a shirt with your brand and have your employee do the same 2. Get pens with your brand and give them out any chance that you get. People keep them and see your brand. 3.Edgy Window Displays Your Window Display is your Billboard. Get their attention with a head turning window display even if […]
August 8, 2012 5,603 Reads share

Marketing

Understanding The Future Of Infographics

Infographics can be a very effective way to share information in an efficient manner. The best infographics allow readers to interact with the information that is presented, and communicate that information in a visually pleasing way. Readers are able to see information in a more impactful and direct light. Infographics have the ability to transform […]
August 3, 2012 1,195 Reads share

Marketing

7 Reasons Why Your Business Should Be Blogging

While Blogs are mainly thought of as being associated to a particular individual, businesses can use them effectively too. As most know by now, a blog is an online journal where articles of a certain niche, interest or discipline are published on a regular basis – and so it is not necessary for it to […]
August 2, 2012 838 Reads share

Marketing

6 Tips For Blocking Out That Writer’s Block

Writer’s block is synonymous with Authors. However as a person who writes a lot of copy for marketing material such as brochures and press releases, I can assure you that you don’t have to be a Dickens to suffer a creative mental freeze.
August 2, 2012 889 Reads share