Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Marketing

Build A Better Rapport For Networking

Rapport can be described as that nice warm feeling and good chemistry we feel when we are in communication with another person or group of people. Generally what is happening is that the value systems are in sync, and people are always looking for the good in the other person.
August 23, 2011 725 Reads share

Marketing

Do You Have A Facebook Posting Policy?

The first time I encountered a Facebook page with posting guidelines for the community I assumed that it was there for legal reasons. Having had to recently deal with low level spamming on my own page, and at times being indecisive of how to deal with it, the idea of posting guidelines suddenly made sense.
August 17, 2011 1,265 Reads share

Marketing

What Journalists Really Want from Your Press Release

Local media is still a powerful way to publicise yourself. People plug into it to see if they spot anyone they know. If you supply real news to local journalists, they’ll be grateful to have something solid to fill their outlet with. And you’ll achieve your goal of promoting your business.
August 8, 2011 621 Reads share

Marketing

Why Blogging Is Essential For SMEs

When I reflected on my first year of business by analysing google analytics and what I had asked customers about where they had heard about me, I realised that at least 40% of my revenue had come from the blog - not bad for an offline business.
July 28, 2011 706 Reads share

Growth

ROI Is Dead – Vive Le Roi!

When scrutinized, many arguments justifying ROI specifically delivered by social media are dead in the water. But it’s The Big One for businesses that are encouraged and cajoled to sink valuable time and/or money (usually both) into a digital tsunami they know is coming because their familiar shoreline has just been sucked out beyond their vision.
July 25, 2011 2,134 Reads share