Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Marketing

The travel revolution melt

I don't know about you, but I tend to find that reading anything technical these days is a bit on the heavy side. The interest is there, but somewhere around the third paragraph my eyes begin to roll into my head
April 12, 2010 324 Reads share

Marketing

Green is the new black

There's no denying the amount of interest in green matters - So how is it that despite all the environmental publicity, are we still failing to swap black for green and embrace green marketing?
March 24, 2010 315 Reads share

Marketing

Beware of the Monster Clients of the Deep

In a tough market, freelance copywriters can be all too keen to grab the next deal, sometimes against our better judgement. Eager to please and allured by the work it can be easy to ignore the warning signs and dismiss our gut instincts, failing to take the necessary precautions from the start.
March 17, 2010 379 Reads share

Marketing

Brand or Banned: What Is Your Brand Really Saying?

It seems like everywhere you turn, businesses are doing everything they can to gain your attention. Found a humorous video online? There’s an ad for that. Just downloaded a free piece of software? There’s an ad for that too. Searching for an answer to a question you have? Well, there are ads for those as well...
March 17, 2010 305 Reads share
There Are Only Two Ways to Compete: Focus on Number Two, Differentiation

Marketing

5 Factors to a Well Customized Facebook Fan Page

As more people are venturing into the world of social media, Facebook has remodeled itself into fulfilling both personal and professional needs of its ever growing user base. We all know how Facebook Fan Page works strategically as a publicity tool.
March 16, 2010 377 Reads share

Marketing

The Fear Of Shopping

Thanks to the recent economic carnage, the fear of shopping is keeping many buyers out of the marketplace and it's up to business owners to make it safe again for customers to do business with them.
March 15, 2010 346 Reads share