Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

11 Tips to Help Millennials Succeed in the Workplace

Marketing

Make Sure You Measure Up!

The only way to know whether your marketing is performing or not is to measure it. As you measure, you gain intelligence on which marketing activities work for your brand and which don't. Using this information to change your marketing plans as you go along will make your marketing work harder and harder and increase your ROI.
September 5, 2011 565 Reads share

The 10 Tell-Tale Signs Of Social Burnout

You may think this a bizarre question, but to sustain that ‘in the moment zing’ should social interactions be a bit more spaced out? Should we be spending time ‘building up to the social’, or should we just let it flow over us and sweep us along?
August 24, 2011 641 Reads share

Marketing

Build A Better Rapport For Networking

Rapport can be described as that nice warm feeling and good chemistry we feel when we are in communication with another person or group of people. Generally what is happening is that the value systems are in sync, and people are always looking for the good in the other person.
August 23, 2011 417 Reads share

Marketing

Do You Have A Facebook Posting Policy?

The first time I encountered a Facebook page with posting guidelines for the community I assumed that it was there for legal reasons. Having had to recently deal with low level spamming on my own page, and at times being indecisive of how to deal with it, the idea of posting guidelines suddenly made sense.
August 17, 2011 635 Reads share

Marketing

What Journalists Really Want from Your Press Release

Local media is still a powerful way to publicise yourself. People plug into it to see if they spot anyone they know. If you supply real news to local journalists, they’ll be grateful to have something solid to fill their outlet with. And you’ll achieve your goal of promoting your business.
August 8, 2011 376 Reads share

Marketing

Why Blogging Is Essential For SMEs

When I reflected on my first year of business by analysing google analytics and what I had asked customers about where they had heard about me, I realised that at least 40% of my revenue had come from the blog - not bad for an offline business.
July 28, 2011 400 Reads share