Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Marketing

Do You Have A Facebook Posting Policy?

The first time I encountered a Facebook page with posting guidelines for the community I assumed that it was there for legal reasons. Having had to recently deal with low level spamming on my own page, and at times being indecisive of how to deal with it, the idea of posting guidelines suddenly made sense.
August 17, 2011 561 Reads share

Marketing

What Journalists Really Want from Your Press Release

Local media is still a powerful way to publicise yourself. People plug into it to see if they spot anyone they know. If you supply real news to local journalists, they’ll be grateful to have something solid to fill their outlet with. And you’ll achieve your goal of promoting your business.
August 8, 2011 343 Reads share

Marketing

Why Blogging Is Essential For SMEs

When I reflected on my first year of business by analysing google analytics and what I had asked customers about where they had heard about me, I realised that at least 40% of my revenue had come from the blog - not bad for an offline business.
July 28, 2011 336 Reads share

Growth

ROI Is Dead – Vive Le Roi!

When scrutinized, many arguments justifying ROI specifically delivered by social media are dead in the water. But it’s The Big One for businesses that are encouraged and cajoled to sink valuable time and/or money (usually both) into a digital tsunami they know is coming because their familiar shoreline has just been sucked out beyond their vision.
July 25, 2011 1,052 Reads share

Growth

Pricing for a ‘Daily-Rater’: Some Issues And Solutions

Among other things, I carry out feasibility studies for start-up or developing businesses: sizing their markets, identifying important trends, doing competitive analysis and the like. Typically my projects are one-off and usually require between 3 and 10 days’ work.
July 21, 2011 885 Reads share

Marketing

Google+ Just ‘Another’ Social Network?

Having spoken to several people over the last week to gauge reactions there seems to be two main camps: (1) the ‘not another’ social network camp and (2) the ‘it has some great features and I love it already’ camp.
July 20, 2011 442 Reads share