Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Marketing

The Pitching Bible: Paul Boross On Pitching Successfully

Seeing Paul Boross present at the recent Charisma Bootcamp conference was like a breath of fresh air. Here was a trainer who spoke common sense in plain English and on purchasing his book The Pitching Bible, I wasn't disappointed by its clear layout and structure, accessible content and good advice.
May 16, 2012 476 Reads share

Marketing

The Best Ways To Market A Product On A Low Budget

In his book Time The 2009 documentary Beer Wars shows Rhonda Kallman promoting her idea of a beer infused with caffeine. Without the money to compete with the big brewers, she was out in the bars every night telling people about her beer, Moonshot. Getting face-to-face with potential customers and sharing your passion takes time. […]
May 14, 2012 834 Reads share

Marketing

5 Ways To Benefit From Customer Video Testimonials

For any business owner looking to attract and convert more visitors, one sure way is to utilize and implement video testimonials from satisfied customers. When used properly, these videos will make your website more visually appealing (and sticky!).
May 8, 2012 732 Reads share

Marketing

Online Video: Likes Through A Global Lens

In Hollywood, it’s “Lights, Camera, Action!”  In the digital age, it’s “Likes, Content, Analytics”.   Not everyone will be rushing to declare “I’m ready for my close-up”, however online video is too important a tool to ignore.  Video boosts search engine results, increases stickiness and improves conversion rates.  It gives you an unprecedented opportunity to attract […]
May 6, 2012 844 Reads share

Marketing

Brands Are Created By Visionaries, Destroyed By Caretakers. What Are You?

In a previous post entitled "If your company or brand went out of business, would anyone notice or care", I spoke about what kills - and what makes - successful companies and brands. One of these was the idea that brands are created by "visionaries", but throttled slowly into decline and death by "caretakers". I wanted to expand that idea and thought - and give some examples of those who have done it. And ask what are you?
May 2, 2012 832 Reads share

Marketing

How To Give Your Services The Product Factor

For many business owners, theirs is a service based business. Yet the marketing theory tends to focus on product-based businesses – the ability of consumers to taste, touch, see, smell a product. Services can be quite the reverse. If you deliver intangible services such as those by law firms, marketing consultants, management consultants, education providers and much more, then more than likely, you are almost selling the invisible.
May 2, 2012 1,684 Reads share