Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Marketing

The travel revolution melt

I don't know about you, but I tend to find that reading anything technical these days is a bit on the heavy side. The interest is there, but somewhere around the third paragraph my eyes begin to roll into my head
April 12, 2010 210 Reads share

Marketing

Green is the new black

There's no denying the amount of interest in green matters - So how is it that despite all the environmental publicity, are we still failing to swap black for green and embrace green marketing?
March 24, 2010 199 Reads share

Marketing

Beware of the Monster Clients of the Deep

In a tough market, freelance copywriters can be all too keen to grab the next deal, sometimes against our better judgement. Eager to please and allured by the work it can be easy to ignore the warning signs and dismiss our gut instincts, failing to take the necessary precautions from the start.
March 17, 2010 233 Reads share

Marketing

Brand or Banned: What Is Your Brand Really Saying?

It seems like everywhere you turn, businesses are doing everything they can to gain your attention. Found a humorous video online? There’s an ad for that. Just downloaded a free piece of software? There’s an ad for that too. Searching for an answer to a question you have? Well, there are ads for those as well...
March 17, 2010 181 Reads share