Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Marketing

What’s In A Name? The Huge Value Of Branding

Have you ever wondered how global brands like Coca-Cola and IBM make it to the top list of global brands? Well, aside from years of guaranteed quality service, one of the major factors is having a reputable trademark or in layman’s term, a brand.
June 20, 2012 390 Reads share
example of a marketing Kanban board

Marketing

Master Face-To-Face Marketing: 15 Sources Of Event Management Intelligence

You may be organizing an in-house event, trade fair or seminar as part of your current Marketing Plan. Some of you may be participating in a trade show or convention as an exhibitor, sponsor or partner in the months to come. If so, tap into some great advice on how to maximize your presence and effectiveness in these face-to-face marketing opportunities. Read on to pick up on some key event tools out there.
June 16, 2012 553 Reads share

Marketing

10 Digital Metrics To Monitor If You’re Short On Time

Return on investment is a top concern for many businesses, particularly those in smaller organisations where marketing budgets and personnel can be restricted or even non-existent. People are frequently so concerned with doing that apart from sales they're not actively measuring what's working for them. So I've put together a list of 10 metrics to keep an eye on which won't will give a snapshot of whether something has changed or needs work.
June 12, 2012 603 Reads share

Marketing

12 Expressions That Measure Online Love

Digital marketers that only measure cold hard statistics are starting to shiver like the Mammoths during the ice age, because as we enter the age of social, the online world is beginning to heat up as everybody expresses online love in a tangible way. To coin a phase - we are adopting esocial.
June 7, 2012 497 Reads share

Marketing

4 Ways To Get More From Your B2B Content Marketing

For too long, marketers have been saying that content is “king” without really knowing what that means. Far too many marketers have produced far too much content that largely gets ignored. Far too many marketers don’t produce enough content. Far too few marketers realise the importance of communities in which to distribute their content. If money is tight in B2B marketing, we need to innovate - here's how you can do that with your content.
May 31, 2012 360 Reads share

Marketing

How Freelance Workers Can Help Your Business

If you find yourself putting off tiresome chores because you just don’t have the time, or it’s not your strong point, then it builds up until it’s a nagging worry in the back of your mind. If there’s not enough work to be done that warrants hiring somebody to do this on a regular basis, then it’s time to think outside the box and consider hiring a virtual assistant to get the job done.
May 29, 2012 366 Reads share