November 6, 2014 Last updated September 18th, 2018 2,703 Reads share

Importance Of Images In Travel Marketing

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Without a good marketing module, it is really tough to sustain in the world of business. The same holds true for the travel and tourism business as well. And one of the most important selling points of travel marketing is the perfect utilization of images; to be precise – photography.

On most occasions, it does not become possible for a reader to go through the entire article on a particular travelling destination. In such cases, the only thing that can fill in the crevices of lengthy details is the implementation of suitable and relevant images.

Images speak and reveal the elements, which encompass a particular travelling spot. It gives a clear-cut idea about the location and its surroundings. Using appropriate images, undoubtedly, helps to boom sales.

It is extremely important to organize the images in accordance to the categories in which they can be fitted. Be it a travel blog or a monthly magazine, the photographs need to be relevant and handy.

Steps That Can be Undertaken to Enrich the Photo Library

The image library of a travel organization should be rich and healthy. Since images play a vital part in narrating the intricate details of a destination, the surrounding landscapes, and its aesthetic whereabouts, here are a few tasks that can be done to collect good photographs for a travel company:

  • Commissioning a Photographer: Hiring or approaching a local photographer can be beneficial. The photographs will be unique and different, which will create a good impact on the visitors. The photographer need not be a hi-fi professional. Young budding talents can be sought after to get hold of photographs at inexpensive rates.
  • Utilizing the umbrella of the Creative Common License: Images that are free to use under the Creative Common License can be utilized for promotional and marketing purposes.
  • Approaching a Specialist Photographer: Photography is all about the eyes, which trace the beautiful frames in nature and elsewhere. You might get excellent services from novices, but the specialist and professional photographers usually are a class apart. So, you can avail of their services for better results.

The topography, culture, and popular practices of a particular region will determine the photographs. If a place is more akin to wildlife, then the wilderness will be the predominant feature of the photograph.

A place dominated by a snowy terrain might indulge activities, such as skiing and other adventure sports. These points will need to be cashed in through photography. And who else would be better to do that than a photographer with expertise.

  • Seeking the help of the Tourism Board: The Tourism Board of a particular region can be approached for photographs. Since the board of a respective region would promote the locale, they would possess a whole lot of good photographs.
  • Stock Photography: Certain stock photography sites provide photos at low costs. Picking up the most unique and relevant images from these sites would be quite fruitful.
  • Social Media: Social Media plays a significant role in the lifestyle of a modern day human. Applications like Instagram, Facebook, Google+, and others are utilized to promote one’s self interest and liking. It is also used for promoting business. The number of ‘likes’ says it all. Conducting Instagram or Facebook photography contests based on travelling helps to collect a whole lot of photographs.
  • Own Stock: This is a mixed bag of photos, which includes shots by professional personnel as well as those by tourists for contests.

Reading can be a big issue for certain people who have to pick up a reading glass to go through the text. But images are a different art form. They attract easy attention and can be gazed at, enjoyed, and felt.

The old adage, “a picture speaks a thousand words” still holds true to this day. An image enables an easy understanding of the subject, which the language fails to convey. As a part of travel marketing, a unique combination of content and photography is sure to benefit the brand.

This is the age of picture messaging, the sole purpose of which is to deliver ideas by the means of images. People have less time to go through loads and loads of information.

In ancient times, when language had not yet been formulated or discovered, images were the prime source of conveyance. In the present times, things are quite of the same kind. Images find predominance over writings because they are easy to comprehend.

Images: ”set of travel photos with landscapes and landmarksShutterstock.com

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Kevin White

Kevin White

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