Marketing April 4, 2017 Last updated April 3rd, 2017 1,666 Reads share

How to Keep Blogging Consistently and Efficiently Without Burning Out

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Let’s face it, blogging consistently for your entire blogging career is not going to happen. There will be times you’ll be down and just don’t want to. Times you’ll feel like not even getting close to your computer.

This can happen due to some factors.

  • – Maybe you’re not getting the marketing result you’d hope for.
  • – Maybe the money is not forthcoming as you’d expected or the lack of traffic, etc.

Whatever is the case … losing blogging enthusiasm is something you can’t escape from.

But the truth is, you can re-energize yourself like never before if you follow some of the blogging techniques I’m going to discuss below.

You can keep blogging consistently and being super efficienct for years without losing your sanity while enjoying every moment of it.

Are you ready?

Let’s go.

#1. The Why?

If everything you’ve been told to try in order to re-energize your blogging mojo fails, the “why” won’t fail you.

  • Why are you into blogging?
  • What’s the reason(s) behind you getting started in online marketing?
  • What’s that thing you intend to achieve with your blog?
  • Your goals. Your objectives. And your mission?

The blogger/online entrepreneur you wanted to be. Think about all these and see if you have achieved any of them.

If you haven’t, why not try harder and give it all it takes to achieve your mission? But if you’re already a blogging superhero and have achieved your goals but feeling bored, then is time to consider some of the listed points below.

#2. Work on What Really Matters.

As an online entrepreneur, there are many hats you’re going to wear and must look good in them.

Especially in the early days when you’re still bootstrapping your marketing tasks. You’re going to be the social media marketing geek, the SEO specialist, the chief content editor, content topic researcher, etc.

Each of these blogging departments consists of tasks that directly and not directly affects your business growth. There are lots of time wasting marketing activities that on the surface looks promising. But in reality, they will bring no positive effects to your business.

You’ll need to analyze and identify those marketing tasks that matters and directly bring positive changes to your business. Prioritize them in order of their importance and only work on these tasks whenever you sit in front of your computer.

If snooping around on Facebook, commenting on and liking other people’s cat pictures is high on your to-do list, I guess you’re not doing marketing but having fun on facebook.

If you’re going to be super successful in online marketing, then you need to be so good and get better at just two things:

  • Publishing high valuable content and;
  • Executing effective well-planned content marketing tactics.

These are just the two areas you need to focus all your efforts and resources on if you must take your online career to the next level. Any other marketing activity that is not going to help you get better at any of these two is a complete waste of your time and resources.

If spending 30 minutes a day on Facebook is going to deprive you of jotting down a 500-word article then reduce your time on Facebook to 5 minutes or better make your visit to once per week.

You lose nothing not going to facebook as an online marketer. Your visit to all social media places should be on purpose and strictly for business.

Execute your marketing tasks and leave as soon as you’re done.

#3. Market Your Blog on-The-Go.

This is ideal for those of us who still hold a regular day job to support our family needs. We don’t have the larger percentage of our day-time to sit in front of the computer.

In our today’s advanced technology world, some high-end mobile devices can do almost what every desktop/laptop computer do.

As a part-time online entrepreneur/blogger still holding a regular day job, you don’t have all the time in this world to devote to your online business. You’ll need to execute some online marketing activities while on the go.

Like commenting on relevant blogs, social media marketing, engagements, moderating comments on your blog etc. These and other relevant marketing tasks can be executed on your mobile devices while at work or on the move.

If you’re like me, I usually start most blog posts on my mobile device as a draft. And later edit, add images and apply all necessary SEO tactics while on a laptop. This process alone saves time and allow to get more done in a day.

#4. Keep The Habit of Writing Daily.

Wait! I didn’t say publishing article on your blog every day. No, far from that.

What I mean here is that you commit to writing some words every day. Maybe as a draft, or as part of an ebook to be completed on a certain day or time.

Whatever…just make sure you’re writing something down every single day. Make it a habit and you’ll see the big different in the writer you’ll become.

Part of the reasons most bloggers failed with their blog is that they never taught of writing as a work on is own.

  • They write when they feel like writing.
  • They write when the inspiration comes in.
  • They write when they feel motivated to write something.
  • They write when there is time to do so.
  • They write occasionally and in the process never become the true writer they’d wanted to be.

Writing is an art, an effort and is basically something you must consider a serious work. If you want to be a great writer then you must commit yourself to writing frequently and not just when you have something to say.

A good writer knows he just had to write. Either you’re prepared or not, write something down today. The best way to kick start your daily habit of writing consistently is to…

#5. Read A Lot — Read Every Day.

If you want to be better at writing, one very tool you’ll need mostly is reading other people’s work.

If you’re not reading other people’s work regularly and staying up-to-date with your industry trend, there is no way you can keep up with blogging consistency. You have to be a good reader. Reading, in general, is one of the best weapon to improve self-education and for personal growth.

The more you read other relevant work outside of your own, the more you’re familiar and competent with what you’re doing.

Let’s take for instance.

When I started my blog some years back, I hardly know what to write nor do I know how to come up with content ideas. But as I started blog hopping and reading other blogger’s blog, my knowledge of the industry improve. I started gaining valuable experience about what I’m doing.

As I gained more experiences and cross over some marketing challenges, words started coming from within rather than republishing what other bloggers had beat to death. Writing became more of an art.

But just reading is not going to be enough. You’ll need to do it in an organize way so you get the best of your reading time.

  • Set aside the time for your reading.
  • Read as fast as possible.
  • Read while you’re traveling or in a bus to pass away time.
  • Reading is fun and should be enjoyable, so don’t force it.
  • When you get tired, take a break.
  • Read in an environment that is comfortable for you to concentrate.
  • Don’t just read whatever comes your way, but read what truly matters to you and your business.

Though there are needs for reading other good books outside of your field. Like improving your knowledge and getting inspired to do something great or learning something new.

#6. Find Something That Motivates You.

No doubt, it’s going to happen.

Yes, there will be a time you’ll feel like throwing in the towel and kick your blog out of this world. When that time comes, just find something that motivates you to enjoy blogging again like never before.

Depending on the person, the time and situation, what spark motivation could vary from blogger to blogger.

For me, getting a new client and making some affiliate sales really motivates me to do more. I don’t know how that reads to you but that’s the truth and that’s who I am.

When I see my ShareASale affiliate dashboard adding more $$$, I get fired up and just want to blog more. And if I landed a new paying client, this also motivates me to write more for the blog and promotes like hell.

Increase in traffic, engagements, social likes and other such metrics don’t turn me on to blog more. They’re like vanity marketing metrics to me. Though, they have their own place and benefits in marketing and for attracting quality advertisers.

But since I don’t depend on advertising as a source of blog income, for now, I hardly celebrate any of these marketing metrics.


Blogging is not an easy job. It takes greater efforts to on the part of the blogger to build a successful one.

Not following directions or actionable plans could lead to wasting a lot of time, resources and efforts. Most successful bloggers spend their time on what truly matters to their business of the day.

If you keep spending most of your time on meaningless social media engagements, you’ll keep getting meaningless marketing results.

I have been blogging now for years and can tell you with authority that if you focus your attention and resources on the two tasks I mentioned above (publishing high valuable content and executing effective content marketing tactic) you’ll be successful beyond your wildest dream.

Shamsudeen Adeshokan

Shamsudeen Adeshokan

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