Marketing January 8, 2015 Last updated January 9th, 2015 928 Reads share

7 Common B2B Lead Generation Mistakes To Be Avoided

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B2B Lead Generation is the process that aims to capture and stimulate interests of clients to develop a company’s sales pipeline. While the buying process always goes through changes triggered by various factors,

Forms and subscriptions have been the important ways to create a customer database. However, with life getting busier, no one has the time to fill up a lengthy form, just so that the company can send product newsletters and other promotional mails. Information asked through opt-in forms must be restricted to name and emails.

#2. Missing Well Organized Structure of Content

Information has never been so important when it comes to marketing. Today’s buyers and clients believe on research and know where to put their money in. Well-structured and unique content is the only way to gain attention and get regular followers. Websites that don’t have relevant content always lose credibility.

#3. Not Using Social Media for Lead Generation

social media leadsSocial media is the best thing that ever happened when it comes to marketing products, services and brands. While we are speaking of B2B leads, platforms like LinkedIn helps boost professional connection and present your brand among people who matter. Marketers should be spending more time in social platforms and social groups (LinkedIn groups) to make a statement. Social media platforms like Facebook, Twitter & Google Plus always helps businesses to generate good target leads.

Businesses must use Social Media platform to generate target leads to improve B2B sales. Nowadays many businesses have their own individual social media team where they engage with social media audience and give instant feedback of their queries to generate good leads. Businesses understand the value of time so they don’t waste too much time on manual social media activities. Small, Medium and Large businesses using social media management tools like SocialPilot, BufferApp, Hootsuite etc. to save precious time.

#4. Avoid out of date Email/Prospect List

Markets keep on changing and so do the demands of clients and customers. There is every reason for a buyer to shift to a new service provider with time. As a result, keeping outdated email/prospect lists would just be misguiding yourself. It is advised that prospect lists should be updated every 6 months or so if not more often. Sometimes businesses can build Email list in an effective way.

#5. Poor Optimization on Landing Page

too much web adsThe landing page is the most important URL of the website. Brand and marketers should focus more on optimizing the landing page such that it ranks higher in the SERPs. However, there are many websites that go for too much of advertising, irrelevant content and miss out on subscription forms. As a result they fail in the competition. Sometimes too many subscription forms on the landing page mislead the visitors and they never interact with other pages.

#6. Choosing Wrong Platforms to Generate Leads

While B2B lead generation is facilitated in many numbers of ways, marketers should only focus on the relevant and quality platforms. These will be the platforms that get the most attention and have a credible following among your target groups. Businesses can also find target leads from business profiles, business directories or social media profiles. Apart from these techniques some quality lead generation tools like DataCrops, import.io also helps businesses to find targeted business leads which can helps to boost B2B Sales.

#7. No Understanding of Visual Marketing

When we say content marketing, it also involves quality Infographics, images and videos. These tools not only make the reading easier but also present the opportunity to be unique and highly creative. Visual marketing has always had more impact on readers than plain textual descriptions.

Successful B2B lead generation depends a lot on your research and the way you prioritize your brand image. Apart from above simple changes there is one more platform which can helps businesses to generate target leads. Effective ways to promote white paper can also helps businesses to improve B2B lead generation. Avoiding the above mistakes will certainly give you a better chance with getting the right amount of quality audience.

Image Courtesy: Pixabay.com, Flickr/Daniel

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Niraj Bariya

Niraj Bariya

Niraj Bariya is working as Online Marketing Executive at OLBUZ. He loves to write about SEO, SMO, Online marketing, & latest technologies. Connect with Niraj Bariya on Linkedin

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