Blog Promotion: 5 Effective Strategies You Should Keep in Mind
When it comes to a blog on your website, creating great content alone is not going to get you more visitors. Unfortunately, the internet is full of great blogs that, due to weak traffic, only fall through the cracks and fail to be successful. Though you may have spent lots of time and effort on your posts, your job is far from over. Now comes the time to get your content out there and reach your target audience. Shortly, do a blog promotion.
Below is a list of tried and tested strategies that will help you promote your blog and get you more views.
Strategies for Blog Promotion
Search Engine Optimization (SEO) is the foundation of every good marketing strategy. Not only that, but it’s the primary way traffic gets directed to any website. Investing time and effort into a good SEO strategy will help your blog rank higher in search engines such as Google and thus, lead more visitors to it.
Essential tools such as title tags, meta descriptions, internal links and header tags, are an instrumental part of a blog’s SEO optimization, made with keywords and phrases designed to drive more leads to your site.
#2. Build an Email List
Though not a new strategy, email marketing is still around because it’s incredibly efficient. If you create an email list for your blog and start sending emails whenever you post new content, you will most definitely see a spike in traffic. The best part of it is that the process of creating an email list is fairly simple and it will yield you some good results.
An up-to-date list will help you engage with your audience on a regular basis. Also, your contact with your subscribers can be much more personalized, sending them the things they specifically want to see, or even sending a greeting on their Birthdays for example.
#3. Guest Blogs
Guest blogging is another great way to promote and grow your blog with. Writing pieces for other, bigger blogs will not only help you put your content out there, but it will also allow you to reach a much wider audience. Most blogs let you tag on a small bio to the article you post as a guest, where you can link to your blog.
If you choose to use this strategy, you should be careful in selecting the right blog to guest in. It should target the same demographic as yours, have an engaged audience, and have authority. You wouldn’t want to guest blog somewhere that is not going to do your site any favors.
#4. Have a Social Media Strategy
Social media promotion has become the digital version of ‘word-of-mouth’ and, as such, it can have a significant impact on your audience. Nowadays, if a brand, business, or blog, has no social media presence, it may as well not even exist; that’s how important making use of these tools is.
Social media platforms are a great place to not only promote your content, but you will also be able to connect more directly with your audience and establish a relationship with them. Just remember to choose the right platform for your blog promotion. If your audience doesn’t have a presence in Snapchat, for instance, there’s no point in creating an account there.
However, only sharing your content through social media won’t be enough. As with everything marketing-related, you will need to have a strategy in place to produce the best results. You should always cater the content to each platform and remember to post updates regularly. Depending on your objectives, you can also always reach out to an influencer or two for more exposure.
#5. Paid Promotion
Another way to get more traffic to your blog is by making use of paid advertising. And there are plenty of advertising options out there for you to choose from. Pay Per Click (PPC) ads, for instance, are a great way of driving traffic to your site since it targets users by purchasing keywords or phrases relevant to your business in a paid search platform.
This marketing method is very efficient and can be used to target specific locations and demographics, making it simple to track the campaign’s progress. It’s also fast and easy to implement, giving your blog immediate and valuable results.
Promoted Tweets and Facebook ads are also good options that work in the same way, giving you the chance to target your ads quite accurately. However, keep in mind that these services do come at a cost, so if paid ads are not in the budget, consider the free choices mentioned above.
Keeping track of the results
Now that you’ve done all of these changes to your promotion strategy, how can you visualize the results? There are several Key Performance Indicators (KPI) for your blog that you should already be tracking, and the strategies mentioned above will most certainly have an impact on them.
So, which are the blog KPIs you should be keeping an eye on? Overall visits, traffic sources, homepage visits, most viewed posts, social shares, and new leads, are just a few of them. I know, that’s a lot of data to comb through. Luckily there are plenty of analytic tools out there to help you with the heavy lifting.
Writing great content is not enough to make your blog successful. You could have the greatest blog on the Internet, but if no one knows it exists, no one will ever read it. Meaning that promotion is crucial.
If you put the strategies mentioned above to work, you will see the results you’re looking for; whether you’re looking to increase traffic, engage more with your audience, or you only want your blog to be more successful overall.
It’s also good to keep in mind that making it as a blogger won’t happen overnight. You have to put in the time and effort into finding the strategies that will work for your particular blog and audience.
I graduated from the faculty of Journalism of Iowa State University in 2008. Nowadays I am an entrepreneur and independent journalist. My sphere of interests includes startups, information technologies and how these ones may be implemented in the sphere of education. I have written approximately 2000 articles covering mentioned subjects. Two years ago, I founded a startup dedicated to e-education that aggregates and presents in convenient way information concerning possibilities to study all over the web. Furthermore, it offers several exclusive free courses. Before, I used to work as a Marketing Manager for 4 years in big US IT company. Last two years I was working in Google as a Business Associate.Read Full Bio