14 Local SEO Tips for Small Businesses
SEO is important, and if you’re not using the right SEO tips and tricks for your small business, it will be difficult for you to compete with others.
So, we have made a list of local
#1. Use both on-site as well as off-site SEO
If you want to achieve good results, you cannot be dependent on adding the right keywords, having a unique and descriptive title, improving content, analyzing inbound link profile, etc. The importance of on-site SEO will always remain, but at the same time, you need off-site SEO. You need to be sure that you have a great content marketing strategy in place while opting for getting listed in good directories, writing press releases and opting for other off-site SEO methods.
#2. Know your competition
Randomly selecting good keywords will not get you success. You need to find out what sites are ranking on the first page for specific keywords and whether you’re in a position to compete with them or not.
#3. Wait for the results to show up
SEO results are not instant, and you need to be patient with the process. Depending on the type of keywords you have selected and campaign you have set up, you should give the SEO expert enough time to deliver to results they are working on.
#4. Choose an experienced SEO firm
SEO company that caters to your local needs is a Priority here. Apart from this, you need to be sure that the selected firm is experienced and offers SEO services in your budget.
Remember that I see you are not always expensive. You can get big results even when you’re on a tight budget. So, invest time in finding we write SEO company and build your business relationship with them.
#5. AdWords campaign
You can boost your SEO with Google AdWords. It is a fact that you cannot survive in the world of online business if you’re not visible on Google. For this, Google AdWords campaign will help you achieve your business goals.
So, make sure that the company you choose have adequate knowledge about AdWords and caters to your needs accordingly.
#6. Get an understanding of the latest updates and revise your strategies accordingly
SEO is not this headache of your selected expert only. You need to put in your efforts even if you want to get the desired results. We have seen cases where some of the most successful businesses have failed because of the algorithm change, and so it is important to get the message any updates and adapt your SEO strategy accordingly.
These updates are also important because it will help you learn about the penalties that are imposed upon websites by search engines.
#7. Compromising on the quality of content and back link is not advisable
Content matters and you’ll need it on a regular basis. However, don’t think that compromising on the quality factor will help you survive. Any compromise in this section will lead to risks of being penalized by search engines. At the same time, duplicate content should also be removed from multiple pages of your site to avoid any risk.
Apart from content, low-quality backlinks can even make things difficult for you. Make sure that you get backlinks from trusted sources only.
#8. Engaging and interesting content
Posting content just for the sake of posting it is not a smart move. People will be directed to your website if you have something interesting for them and so it is important to scrutinize each and every aspect of your content. If it is an image or video, make sure that the clarity of the same is maintained. High-quality images and videos are attractive, and it motivates people to share your content even.
Increasing content means your visit us will stay on your website for a little longer and it will increase the viewing time. High viewing times are signals for search engines that your site should move up in the rankings.
#9. Long tail keywords can help you
Many people forget that long tail keywords have the potential to generate traffic to your website in a quicker and cheaper way as compared to general keywords targeted by everyone in your field.
Many people avoid long tail keywords because they think that it is difficult to place a keyword phrase. It can be difficult at times, but it is not impossible. So, start targeting long tail keywords and enjoy the benefits of the same.
#10. Social sharing buttons should be added to your website
This is important because it allows people to share your content on various social networking sites easily. So, add social sharing buttons to your website.
#11. Simple, clear URL structure
If people are not in a position to guess the topic of the page simply by looking at the URL, you’re making things difficult for your visitors.
#12. Use a web hosting company that is reliable
Your site’s ranking will be affected if visitors are unable to access it. If your site is regularly inaccessible, your site’s keyword ranking will also be downgraded. So, make sure that you use a reliable web hosting company.
#13. Backup your website regularly
Losing site data can result in losing rankings. So, make sure that you regularly backup your website.
#14. Reviewing your strategy on a regular basis
Having an SEO strategy is a must but don’t forget that review of the same is equally important. It is possible that you had teamed up with your SEO expert and formed a strategy that was good enough for your start, but as time progresses; you need to be sure that necessary changes are being made to keep you at par with the changes.
Reviewing the strategy will also help you know whether the SEO expert you have selected is effective with the process or not.
Stephen Marshall is a Director of LMG Solutions with extensive experience in marketing and financial services. What Marshall enjoys most about his role at Allen is helping organizations implement initiatives that have a real impact on the business.Read Full Bio