The world of digital marketing is changing at a fast pace. These days, the chunks of text hardly play a role in marketing your business online. Instead, visual marketing is becoming increasingly effective to promote and sell products and services. Hence, it is already quite popular among the marketers as well. Have you embraced visual marketing yet?
Not yet?
Here’s why you should focus on visual marketing:
90% information perceived by the human brain is visual.Besides, 40% people respond better to information that they receive through visual. So, it’s a must these days to make the most of visuals in content marketing.
Why Infographics?
What kind of visual marketing do you think works best for you? Lots of marketers these days are almost crazy about infographics. And rightly so. The following statistics speak for the usefulness of infographics in marketing:
- According to Massplanner, infographics are shared and liked on social media 3 times more than any other form of content.
- 60% marketers had predicted that the use of infographics would increase significantly in 2016.
So, if you want to spread the word about your business these days, you can’t keep infographic out of your marketing plan. But with thousands of marketers using infographics these days, just using any infographic won’t do anymore.
To stand out in the crowd, you need something special. You have to use useful statistics and design eye-popping infographics. This can be done in a number of ways. You can design the infographic using some of the most effective tools available.
How Can You Create the Best Infographic?
Creating an infographic isn’t an easy task.
What is an infographic?
It is a blend of information and graphics. So, you have to put equal stress on both. While the data or information needs to be perfect, you also need to zero in on a killer design. Once you are able to do it, you’ll surely get an infographic that will be a great marketing tool. But it’s easier said than done.
How can you design a perfect infographic?
Here’s a quick look at some of the tips that can come in handy when you are planning to create an infographic that will attract and engage the audience.
Decide a Proper Size
In the very beginning, you decide the size of your infographic. It’s true that there’s no standard structure for an infographic. But you can follow a few infographic creation rules, which are in practice.
Here are a few of them:
- An infographic is primarily vertical with heights over 5000 pixels.
- The width varies from 600 pixels to 1100 pixels.
However, there is no rule that dictates the size of an infographic. You should focus on creating one, which adds some value to your target audience and is also visually appealing.
Select the Right Topic
No matter whether you’re writing a blog post, creating a video that you want to go viral, or crafting an infographic – getting the topic right is surely an extremely important thing. And when you get it right, it’s half the battle won.
But how can you find the right topic for the infographic?
There’s a simple answer to it: you’ll need to have a clear idea about your target audience. Yes, it’s the type of audience you have, which will determine what type of topic you should target for creating your infographic?
- Is your target audience primarily web designers? Then the topic must be related to web design.
- Are they content marketers? Your infographics should touch upon subjects, such as content writing and marketing.
In short, deliver what your audience want. That’s the best way to create infographics, which will be loved and shared a lot.
Have a Clear Objective
Why are you creating an infographic? Are you planning to spread the word about your business? Or, do you want to sell your products and services?
It is important that you know the objective of creating an infographic. When you are aware of the objective, it will be easier for you to create it. This will also help you to plan your infographic in the best possible manner.
Spend Your Time in Detailed Research
You need quite a few things to create an infographic. Yes, you need text. But only a few sentences won’t do. To create the infographics in the most engaging manner, you have to include some statistics as well. Graphs and charts make better infographics.
So, do you have your details ready?
To create the graphs and charts, you need statistics, which can be derived through detailed research. So, you must spend a good amount of time in researching before you start creating the infographic.
Focus More on Visuals
Infographic isn’t only about sharing information. The primary objective is to provide the information in an interesting way. And that can be done only if you’re doing it through engaging visuals. There shouldn’t be loads of text in an infographic. Try to replace them with icons and graphics.
In short, your infographic should balance both the parts – information and graphics. It can be more visual than being text-based to ensure that the information is conveyed in a more interesting and effective manner.
Choose the Fonts Prudently
What fonts are you choosing for your infographic? A lot of times, infographics perform poorly because of the improper font selection. Your audience won’t be interested in the infographic if they can’t comprehend what’s written. So, choose a font, which is easily readable.
Besides that, you’ll also have to focus on the font size. Yes, it’s true that there’s no specific font size for an infographic. In fact, in your infographic, you’ll have to use fonts of various sizes. But ensure that even the smallest of them is easily readable. Moreover, the largest fonts in the infographic should also not appear out of place.
Embrace Storytelling
Every object has a story to tell. And most of the times, it can be made interesting. Storytelling is an art. If it can be implemented in a proper way, you can create magic. This magic can be created even while you are making an infographic.
So, it is important to tell the story. But while embracing storytelling, make sure the story you choose is in line with the objective of the infographic.
Conclusion
When you are using an infographic as a marketing tool, you must ensure that it can be understood by your audience. That’s necessary to let you connect with them. To do that, you have to strike a perfect balance between information and graphics to make it attractive and engaging. Only then you can expect the infographic to have the desired results on marketing your business.
Images: ” Author’s Own“
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