Marketing May 12, 2016 78 Reads share

Be Mobile Ready: Tweak Your Social Media for Mobile Marketing

You got a great business advantage from your social media campaigns but have you targeted mobile audience too? Do you know the benefits of mobile marketing?

If yes, then you would have made some essential tweaks to your social media strategy to get prepared for mobile marketing.

If no, then you prevent yourself from getting outstanding business benefits of mobile marketing.

Let me make it very clear, whether you own a business or you are a marketer, you can’t deny the fact that ignoring mobile audience can prove costly for any business.

Have you ever imagined how smartphones can uplift your business? Do you know your potential clients, fans, and followers love to spend maximum time on social media through mobiles?

If you don’t have answers to these questions, then you aren’t fully prepared for mobile marketing

Read this blog to understand how you can provide crucial tweaks to be mobile ready for your business. But, first, you need to know the reason behind it.

Why Emphasize Mobiles?

Let’s take a glance at this striking information regarding mobiles:

Mobiles have already taken over desktops regarding searches which indicate internet users love to perform searches on their smart devices. Smartphones have made lives easier, whether it is shopping, bill payments, social media, or anything else.

Unarguably, Facebook is the leading social media platform with 1.59 billion per month active users out of which 1.44 billion per month are active mobile users. (As of December 31, 2015)

After Facebook, social media platform Twitter has massive 320 million active monthly users out of which 80 percent are active mobile users.

Having highlighted this information, you would have now realized why you should emphasize mobile marketing.

Every platform has its dedicated audience who spend valuable time on a daily basis using it. And, if you succeed at engaging them with your brand, then you can surely create a win-win situation for your business.

That’s why mobiles are pretty crucial and have become the prime destinations for companies to kick-start social media marketing campaigns.

Leverage Different Social Media Platforms

As mentioned above, every social media channel has its own dedicated audience. Therefore, to get assured success for your business, you shouldn’t stick to a particular platform.

However, in many contexts, it depends on the nature of business. It may be possible that you got your audience on a particular platform only. But, still it is advised to promote your business to different channels.

You can promote your brand on social media platforms like Facebook and Twitter with the aid of different Hashtags. But, the real challenge for enterprises is to find the most relevant and apt hashtags.

Don’t worry; you can use the following tools to search for and track the hashtags:

Focus to Inveigle Local Customers

Having known the fact that modern day users love to spend their maximum time on social media, why don’t you try to make most from this habit.

Facebook helps business entities to achieve their goals, and Facebook places allow companies to connect with potential customers. If you choose Facebook for your business promotion, then it can drive expected online sales, increase your local sales, and boost your brand awareness.

Additionally, it allows you to create your business story that you can share with the world to become a noteworthy entity. You can visit Facebook’s business page to get more details on creating a Facebook page, business story, advert, and so on.

Besides this, for capturing more local business, you can create your profile on Google My Business to get an extra edge.

If you get noticed in the domestic market, then you can mark a significant presence on the market.

Do Real-Time Marketing

Be a smart entrepreneur; keep your eye on big events. Companies that promote brands at special occasions and events, basically do Real-Time Marketing. Numerous organizations across the world have achieved a tremendous uplift in their brand engagement on promoting brands during special occasions and events.

To get exceptional business results, promote your brands on big events like Cricket World Cup, Olympics, USA Presidential Election, Miss World Contest, Easter, Valentine’s Day, Christmas, and so on.

Use social media to cash out on such big events for your business. You can align your brand with the help of hashtags or contests to take advantage of the social media buzz. Therefore, mark important dates and schedule your marketing activities to make it highly effective.

Create Content as per Users’ Intent

To make your mobile marketing impactful, you need to leverage the power of content. But, don’t make your content product-centric, make it buyer-centric.

You can start with a mobile-friendly blog that looks perfect on smartphones. Aside from it, distribute your content in the form of infographics, articles, blogs, podcasts, etc. While publishing your content on your blog, don’t forget to provide social shares to make your social media campaign worthy.

Use Social Listening Tools

You can use several online tools that allow you to eavesdrop on crucial social media conversations. With the help of these tools you can get information about media gossip, product reviews, trending topics, and so on.

In the torrent of conversations, reactions, and feedbacks, there is always a great chance for your brand to get a mention. Therefore, you need to use social listening tools to follow those crucial conversations.

Check out the list of tools that offers free/paid services:

Mention – This tool offers a fantastic way to monitor your online presence. It provides support for real-time monitoring in 42 languages that enables you to react and interact.

Hootsuite – It is one of the easiest and impactful tools that allows you to eavesdrop on the real-time conversation of social media platforms like Facebook, Twitter, and LinkedIn.

Brand24 – This powerful tool offers you feature like effective social media listening, advanced analytics, alerts, allows you to track competitors, and much more.

Topsy – This tool is a kind of search engine that allows you to observe your brand mentions across the web.

Talkwalker – With the help of this tool, you can create a search query for your keyword phrase. Further, you can get details regarding brand mention, engagement, and several others.

Get Insights from Mobile Data Analytics

Google Analytics tool is extensively used by companies and marketers to analyze and track the performance and effectiveness of various marketing campaigns.

To give crucial tweaks to your social media strategy for mobile marketing, you can get insights from Google Analytics. As we all know that mobile users are always busy in exploring social media platforms, so, with the help of this tool you can analyze their behavior to give essential tweaks to your social media strategy.

End Note

This blog unveils critical points that show how you shift your social media strategy to give effect to your mobile marketing. I hope the points mentioned above will prove beneficial for your business.

We would love to hear your valuable feedback. So, don’t forget to drop your comment below.

Images: ”Close up Two hand holding smart phone with Mobile Marketing word and icons, Digital concept./Shutterstock.com

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Abhyudaya Tripathi

Abhyudaya Tripathi

Abhyudaya Tripathi is a digital marketing expert with over 8 years of precious experience and presently he is an Associate Director at ResultFirst - Digital Marketing Company. He is extremely passionate about making information seekers and quest lovers aware about digital marketing.

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