Marketing February 10, 2016 28 Reads share

Search Engine Strategies in 2016 that Are Guaranteed to Work for Your Initiative

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Search Engine Optimization Content is Still the Top Priority

Search Engine Optimization or SEO is the first priority for any new adventure in the web market, because it comprehensively allows pages to secure better visibility and improved rankings. According to Paul Gordon SEO Consultant, some of the strategies to look out for in 2016 include using Google’s own keyword analysis tool for greater improvements in search results.

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It is important to remember than Google is fast moving away from key-word density models to smarter algorithms; excessively promotional content may lead to pages getting lower rank than expected. To adapt to the new age technology for search engines, it is best to update SEO strategies as well.

Importance of Organic Links over Paid Search Results

In terms of Click Through Rates (CTR), the organic positions for searches in SERP show how 18.2% goes to the first link rather than any paid adverts. The second position gets about 10.05% click through ratings. Compared to ratings for paid search results, this comes up to an amazing 94% improvement over advert links.

eConsultancy, for instance, reported a sample of 1.4 billion searches from 28 million users which showed that CTRs determine how much business is generated for a particular channel. The common myth that paid links somehow work better as a search engine strategy is dispelled effectively by this search result, giving insight into some of the ways Google’s search engine rankings work for most average users on the internet. Your focus should be on building links through credibility rather than through purchases.

Link Building is a Supreme Opportunity for Multiple Businesses (Related Searches)

Search engines tend to crawl through links in order to provide better results to searchers. Link building is a proactive way of benefiting multiple businesses and organizations. One of the most important things to remember here is that track-backs are a great way of securing additional traffic for webpages. In setting up future-proof links, it is important to take into account:

  • Social metrics including the Facebook, Google, LinkedIn, Twitter shares a link gets.
  • Brand-focus which determines the kind of visibility a link gets in terms of search engines.
  • At the level of the page, it is important to use metrics such as page length, etc.

Adventures in Content and Search Priority

Content which is generally useful, free from grammatical errors, unnecessary deviations, and to the point, often works better than others. While SEO is important, Google’s latest algorithm makes it necessary to create content with value rather than just keywords. Good content helps because:

  • It works with HTML5 and Panda Algorithms.
  • Enables users to quickly find relevant information.
  • Helps pages go up in ranks organically rather than artificially.
  • Prevents Google from weeding them out for unnecessary keyword density.

Remember that Google’s recent updates to the Webmaster Guidelines specifies that a lack of original content can lead to worse results in terms of Google Rankings. This, in turn, affects a website or blog’s visibility.

Updated Design Factors and Website Responsiveness

Responsive designs are a major factor in how users perceive certain web-pages. Even if a certain page gets thousands of clicks, if the website is not scalable or equally responsive on multiple platforms (smartphone, tablet and/or PC), chances are that there is minimal retention. This leads to two things:

  • Lower CTRs and thus gradual dissolution of link building opportunities.
  • Minimal time spent on website and thereby less opportunities for Social Media plugins/shares.

Loading Page and Its Impact on Search Engine Strategies

Loading pages are as important for search engines as any of the other points mentioned in today’s article. With users getting less and less patient with irresponsive websites, a proper UX often determines the page rank and viewership of a particular website or blog. In the event of complications, about 47% users said they would abandon a certain website if it took over 2 seconds loading time. Since search engines also work on the basis of popularity with users, this is a crucial factor to consider in building up a search engine optimization strategy.

According to Google’s support manual, latency is a major factor impacting search engine impacts, short clicks, bounces, and Google AdWord Quality Scores. Sites with slower experiences showed a deduction of 22% in terms of page views and increase in bounce rates by 50%, etc., according to LouderOnline.

Evolving tactics for Audience Targeting methods

Measuring and Tracking methods are the latest ways of tactically targeting a desired audience. In this, a new business intelligence model can be greatly beneficial primarily because it helps evolve with the times. To navigate the changing dynamics, it is important to track for instance:

  • Direct navigation systems through non-tracking coded channels (keyed in searches, bookmarked pages, etc.)
  • Referred links from other promotional content like emails, etc.
  • Search engine traffic from Google, Bing, Yahoo, etc.

Targeting according to search engine is also an important aspect here, especially because Moz’s Beginners Guide to SEO reports a disparity in ways in which Bing or Google appreciate pages. For instance, keyword density can lead to better results on Bing or Yahoo, whereas anchor text links are far more useful when it comes to Google’s search engine. Knowing where to plug in content is as important as knowing the other technical aspects of website building.

Optimization should work on three levels:

  1. content dynamics and style,
  2. UX: page speeds, load times, mobile practices,
  3. and Links.

These in turn allow Search Engines to crawl faster and respond better to websites, allotting them PageRanks according to their performances. An overall holistic strategy which includes all these different aspects can lead users to better website performances in 2016.

Images: ”Hand arrange wood letters as SEO abbreviation (Search Engine Optimization) /Shutterstock.com

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Mariia Lvovych

Mariia Lvovych

Mariia Lvovych is a freelance writer and an expert both in SEO and in social media management. CEO and founder at GetReviewed.org, which aims to connect advertisers with influential bloggers.

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