Marketing August 21, 2013 2 Reads share

The Real Reason Why People Don’t Care About Your Business Blog

Numerous business bloggers struggle with how to bring in targeted traffic to their blogs and how to get their readers to engage with them and their content. While many an article, ebook, and report has been written about the latest traffic and conversion tips, all promising to get bloggers out of this unproductive funk, if you want the no holds barred, honest-to-goodness truth about why your quality business blog is going nowhere, then read on.

Many business bloggers are missing the mark with internet marketing

Even with all of the gobs of information and resources floating around, the formula behind successful Internet marketing seems elusive. A quick look at the successful A-list bloggers and online business owners in any given niche reveals that many of the people on top aren’t necessarily those who know the most about their subject. They don’t necessarily have the flashiest ads, the slickest websites, the most original ideas.

On the other hand, there are plenty of business bloggers out there who are social media savvy and producing quality content, yet they just aren’t seeing a payback from all their blogging and content creation. What gives?

Why should people care about your blog?

There are many scapegoats. But, what I find interesting is how many people suggest that the Internet is full of self-centered media guzzlers who won’t give you the time of day if you don’t knock them off their virtual feet with some outrageously good offer. Don’t assume that people are going to care about your blog, because they inherently won’t. They won’t care about your business either for that matter.

That’s a pretty harsh message if you ask me.

But, is this really the case? Should we assume that the whole Internet is made up of people who just don’t give a hoot? I’m not convinced.

Noise is the real problem

The real problem is that these days there’s a tremendous amount of noise clamoring for our attention, and as time goes by that noise level is getting louder. The result is that people have to work extra hard to zone in on the things that matter the most to them while the rest is shunted to some mind-numbing periphery. It’s a survival reflex.

So, where does that leave you as a blogger trying to market yourself and your business online?

Join in and engage to get attention

If you really want people to pay attention to your products and services, then you have to do more than just physically put yourself or your message in front of many eyeballs; you need to put yourself within the areas that these people are already focusing on, touch on the issues that they already care about, and do so in the language and mediums that they inherently respond to.

The truth is that many business bloggers fail simply because they don’t know how to properly join in on the conversations and engagement that already exists within their target market. They are just too busy trying to start conversations of their own. Instead of building a dialogue with an engaged and targeted audience, they are stuck in a persistent monologue with themselves.

Listen and learn

One of the most effective networking tips used by power networkers, is to get the other people speaking about themselves. Not only will you learn a lot about these people, but they will also feel more connected to you simply because they’ve already invested a part of themselves into the conversation.

In short, if you want your target market to truly care about your blog and the business behind it, then you first have to show that you truly care about the things that are important to them. Talking to yourself isn’t fun, and it certainly isn’t profitable, either.

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Susan Brown

Susan Brown

Susan Brown is a serial entrepreneur and business writer. You can find her blogging at Growing Your Biz, a site dedicated to micro business owners offering quality, curated resources, free business and accounting forms, and tips on building a successful, sustainable business- both online and off.

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