Management October 12, 2015 Last updated September 18th, 2018 1,663 Reads share

6 Principles To Build an Efficacious Brand

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You’ve always thought about shaping your idea in a way that it leaves a legacy. Something that makes you stand apart in the rat-race, something different yet comprehensive. To lay it out in simple words, it all boils down to the brand acknowledgement you secure. The business you make, the clients you earn, every modicum of result you desire comes from the psychological image that flashes in the minds of people, anytime they come across your company’s name or logo.

Many small business owners might not comprehend the fact and talk about the high marketing costs involved with the same. However, the imperative thing they fail to understand is putting the same on the back burner would only keep them from carving a niche for their startup.

Hence, mentioned below are six of the most crucial principles that will help you realize the right way to build your efficacious brand.

#1. Keep The Message in Mind, Always

You go through any massive hording by a multinational corporation up on the highway. What is the first thing that seems common to all?

Yes, it is a strong message that they seek to impart. So, without further ado, your first step is to create a message that is simple to understand, yet leaves a long lasting impression in the minds of the users. At the end, your brand message should be efficient in showing the customers how your company is different from other corporations in the market. However, keeping it crisp and comprehensive is another thing you need to ensure. It should be something motivational, a few lines that encourage your potential customers to make you their final pick!

#2. Identify Your Niche

To clear the air of any confusion, defining your niche doesn’t mean that you are making an attempt to dilute your sales and reduce the revenue margin that was earlier planned. It should be more on the lines of the experience you wish to create for the client. This way, you’ll be able to build your brand around an understanding-an idea, rather than a style of production you adopt.

Take a look at the product you present, think about the ways it is different from the other products in competition and whether or not it resolves issues that the competitors fail to resolve. Also ponder over questions like, is there a need in your client’s life that is going unfulfilled?

It’s all about presenting your unique idiosyncrasies that set you apart from the crowd.

#3. Logo – The Face of It

The next step to follow, is the kind of brand logo you come up with. Anything and everything from the logo’s color to shape and design play a major role in the way your brand is identified amongst the customers. It should be designed in such a way that whenever people come across it, they automatically connect it with the brand’s message.

It’s completely fine if you don’t chip in a big amount while coming up with the brand’s message, but make sure that the logo’s color and design are in sync with your company’s market image and the values it endorses. Read up a tad more on color theory and understand the what certain colors demonstrate. Ensure that you are using consistent color schemes and fonts on all kinds of marketing materials.

Whichever logo you choose, make sure that it’s visible enough on all your business cards and brochures for the consumers to recognize it clearly. All in all, have a consistent look in visual identity and language used. After all, it’s all about forming that emotional connection with the customers.

#4. Your Brand Requires That ‘Give Back’ Component

What’s the first thing that rings a bell as soon as you see Microsoft’s logo flashing anywhere. Yes, it is the amount of philanthropy the company is indulged with. Likewise, giving your brand a philanthropic angle or a non-profit component would always being you in line with the entrepreneurial vision you hold for the company.

It’s not about being the smartest people in the business, but the ones who know how to make relationships. That is what counts, eventually.

#5. Be Flexible With Changes

An article on a reputable website reads – ‘define your brand with focus and flexibility’. Well, that’s what the need of the hour is. In a corporate world where business preferences and strategies change within the snap of fingers, why do you expect for the brand to remain static?

Some nips and tucks every now and then are a part of the whole branding process. For instance, you might find a number of companies validating the fact that their brand resonates with the users in a different way, than they expected initially.

Hence, your business needs to be flexible enough for the transition to be smooth during a change in consumer preference. It needs to evolve to keep up to the speed of its client base.

In addition to this, you can also hire a community manager who keeps a track of different needs that come from the community and suggests possible tweaks that are line with your audience’s requirements, hence strengthening the bond between your brand and consumers.

#6. Don’t Control it too much!

It’s completely understandable that you might set the tone of your brand in a certain direction, but you might not be able to control it completely. The way your brand’s image is perceived depends on your audience and the choices they make. So, the best thing you can do is making your business’s branding a continuous process, hence, bridging the gap between your expectations and the real image. Who knows, the way your target clients receive it might unveil a new feature come up in front of everyone.

Your brand is the only thing that can make you stand as a serious player in the competitive market that exists today. It’s not a matter of hurry, but investing due amount of time to produce a masterpiece that entices users and pushes up those numbers you desire.

Images: “Construction site crane building a blue 3D text. Part of a series.  /


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Anshuman Kukreti

Anshuman Kukreti

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