7 Tips to Successfully Strive in Affiliate Marketing
With the advent of technology, it has become easier than ever to understand customers’ needs and mindset. The browsing history, time spent on every website and the behaviour, in general, are easily obtainable, thanks to cookies and terms of service for almost every website.
If that didn’t make it easier for a seller then thank the affiliate marketing where you literally earn by profit made by others in return for giving them a promotional space. Needless to mention about numerous affiliate tools that make everything look very easy. In spite of this entire regime, there are businesses that suffer in affiliate marketing and fail to profit from the advertising they make. There are many reasons for the same and we are going to offer seven tips to successfully strive in affiliate marketing.
#1. Don’t fall prey by associating yourself with multiple affiliates
It may sound lucrative to get associated with more and more affiliates and saturate your site with URLs to promote various products but it is in reality very tricky. Why so you may ask? Well, firstly you must remember that often people don’t accidentally land on your web page. They come to your website for a purpose. They don’t want to get diverted to a totally unrelated website.
If you are more inclined to focus on affiliates than your user’s cause to be on your site then soon they will start finding your website as a doorway to spam. That’s what unrelated content and redirections are for them. So if you are into travel business you may want to affiliate with a hotel booking website but adding anchors to a hair specialist’s website in such context would be unrelated and chances are users will find it annoying.
#2. Start making use of affiliate tools
If you are into affiliate marketing and you don’t use affiliate tools to the degree of usefulness they offer then you are probably not doing it right. Affiliate tools help you understand your audience and more importantly you are competing against everyone and there are tools that tell you what your competitors are doing. Many such tools are available for free and are very easy to use and understand.
#3. Learn from experts
It’s okay to not know but lack of willingness to learn leaves you nowhere. In a time where everyone is reaping the benefits of affiliate marketing, there ought to be many top-notch performers and Samaritan who are willing to share their knowledge and experiences with the newbies. You can find endless tips on the internet itself but many will be misleading and leave you disappointed in the end due to lack of the degree of correctness or sometimes due to difficult explanations which go overhead.
There is an easy option to contact and gain knowledge from veterans via many affiliate marketing forum where you can ask your questions and understand the nitty-gritty of affiliate marketing. Not only you will be able to clear your doubts but you can also innovate more by reading the discussions on current trends and strategies your competitors are already using.
#4. Do proper planning and have a vision
So what are your plans with affiliate marketing anyways? If you see it as an easy method to earn money after adding affiliates and then considering that the job is done, you are probably mistaken. You cannot afford to be complacent to successfully strive in this business. You must have a plan to lead you where you want. A vision of what you really wish to achieve. Let’s say you affiliate with some partner and your analytics tool says a huge number of users who reach affiliates via your website then you should focus on offering them some services which can be done by strategies like coupons or a subscription. This can lead to a tunnel building and would be beneficial for both you and your affiliate products.
Hence having a vision about how you would be handling your users and taking advantage of their patronage to your site can in long term. Lay out your plans to yourself first. It doesn’t need to be hundred percent accurate but it should lead you to your goal. To track the progress you can use many affiliate tools available in the market.
#5. Using social media
Don’t leave any stone unturned to capture more and more traffic. Nowadays almost every small to big businesses have made their presence in social media. Use this wonderful opportunity to increase your user base! There are many visitors who are attracted via emails and posts on social media platforms. If you integrate the user bases of your affiliates from their sites and from other platforms you will end up with more user base.
The next step would be to target those newly added set of users and convert them into your consumers. The integration of contacts is now an easy task with import options available in affiliate tools.
#6. Be honest and transparent
Users are smart enough to soon judge your affiliation strategies and determine your relations with a particular product. Sometimes a user may consider the advertisement you add as genuine but if your redirects are done without a thought then it can do more harm than good. For example, a user will understand the vested interest you have and thus as per his reasoning he may doubt your opinions and targets. Hence it’s better to be transparent and state the obvious partnership and affiliations beforehand.
#7. Have patience
Last but not the least, you need to be patient. Things will not start working right away. Sometimes there will be payment delays and sometimes your strategy might not work. If people who have invested themselves in affiliate marketing don’t start getting success for a little prolonged period of time they tend to lose faith and often quit too. If you want to succeed first you must have faith in yourself and your strategies. It’s all about learning from experiences and having vision oriented approach rather than getting driven by money alone.
In conclusion, if you are focused, organized and work with a vision you will succeed. The above seven tips can act as your commandment. Take a deep dive into the wonderful world of affiliate marketing and start learning from experiences. It’s never too late to start and you have more time to succeed than to think you are left behind because affiliate marketing certainly has a good future.
My name is Sherrie Campbell, I am an author, Ph.D. holder, living in California USA. I'm a blogger for the Huffington Post, a weekly contributor for Entrepreneur and licensed Psychologist with over nineteen years of clinical training and experienceRead Full Bio