Growth November 22, 2013 20 Reads share

Mexican Honeymoon Inspires New Mum Ruth O’Reilly To Start PinatasPinatas.com – #TYBspotlight

You probably all know Pinatas as a Mexican toy that children bash with a stick to get the sweets from the middle. Ruth O’Reilly started

What were you doing when you had the idea to set up PiñatasPiñatas.com?

After spending time in Mexico while on Honeymoon, after seeing the variety of pinatas available, I had a little seed planted that making customised pinatas was something I would love to do. I returned home and this seed started growing but it wasn’t until I was pregnant and looking for another avenue of work to allow me the flexibility of being a mother and working that I decided to take the plunge. I now work from the home and have three children.

What did you do previously?

I worked as an accounts assistant for a wine and spirit importers. There was a lot of customer service involved which I believe has helped me immensely in dealing with my customers at Pinatas Pinatas.

How do you manage to keep focussed working from home?

Oh dear it can be difficult at times but I get so much pleasure from making the pinatas that the only time I can’t possibly face the studio is after a very busy period. I’ll get over this by shutting the door for a day and spending time with the kids. Or the laundry and then I’m itching to get back….lol.

The Piñatas are very creative – where do you get your inspiration from?

Thank you. Mostly from my children. They let me know when I am doing a good job and are very quick to let me know when they are not impressed. I love giving the pinatas big round bellies, cute lashfull eyes and plenty of bright, clashing colours.

lucien and dino

You recently did a Piñata for a wedding which looked beautiful – what other occasions can you cater for?

I don’t think that there is any occasion that you can’t have a pinata for. Hen parties have always been very popular and you can only imagine the fun pinatas that I make for them. Baby showers are a very new trend and I make a cute stork pinata for them. Perhaps the most unusual event was a Garda’s retirement party and I was asked to make a Garda pinata, complete with high vis vest!!

You are busy on Facebook and Twitter – which do you prefer and which is the best ROI?

Oh the battle of Facebook and Twitter!! For the business I must admit that Facebook had been my launch pad and I’ve some amazing supporters and customers on there. If it wasn’t for Facebook Pinatas Pinatas would not be where it is now. However Twitter is great for connecting with other businesses and for finding marketing opportunities. If I have a cup of tea in my hand I will visit Twitter….. maybe that answers the question!!

What do you see in the future for PiñatasPiñatas.com?

I wish, and will work for, Pinatas Pinatas to become a household name here in Ireland and increase my presence in the UK and Europe. I am also toying with the idea of stocking other handcrafted childrens party products (you heard it here first!!). There has been many amazing milestones already like the Late Late Toy show, The Ray Foley Show and RTE Nationwide.  I’m working towards many more public appearances and will grasp any opportunity with both hands.

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Sian Phillips

Sian Phillips

Sian Phillips is the Managing Editor of TweakYourBiz.com and Content Editor on EggMarketingPR.com. Sian is also the accountant for her clients Clearwave.ie and Comserv.ie but is moving more and more into the content editing world; proofreading and editing blog posts, eBooks, novels and anything that is written. With over 25 years’ worth of experience in business and accounting Sian provides help to her clients with accounting and credit control. The other half of Sian’s day is spent working in the Social Media space; proofreading, copyediting, sharing posts and advice or conducting interviews for TweakYourBiz.com. She is a qualified Accountant with an Honours Diploma in Journalism too.

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