You may not be a fan of social media, but you still know something about them. Probably most of your colleagues, friends, and family members have accounts on Facebook, Instagram, and other websites and check them regularly. Like it or not, but social media are very popular these days and their popularity grows stronger day by day. Marketers, PR managers, and business people understand that using social media can help to increase their brand awareness, to attract new customers, to build up an audience, and so on. Millions of people start their mornings with checking the latest news on social media, reading articles, and sharing information with their friends. And no matter what your attitude towards social media is, it is important to know how to use them if you want to promote your blog. Actually, they are a great tool for building up your audience and finding loyal readers, but, of course, you have to know how to work with them to achieve the desired result. #1. How social media helps to promote a blog Even if you are a skilled blogger, able to create amazing content on a daily basis, it still doesn’t guarantee that you’ll become popular quickly. Simply creating content is not enough. You need to make it visible and easy to find. There are a few ways to do so. For example, optimize your content for search engines and promote it on social media. While both these options are equally effective, the second one is much easier for beginners. If you want to optimize your content for search engines, you have to understand all the complex algorithms of doing so: learn how to use keywords, links, and so on. It can be complicated for those who aren’t familiar with this kind of thing. On the contrary, promoting your content on social media is easy enough. Especially if you already have a certain number of loyal followers. For example, all you need to do to promote your content on Instagram is use hashtags and subscribe to the most popular users from your niche. Also, you need to leave comments on their photos. And if you want to use Facebook for promotion, you can create a page for your blog and ask your friends to share it. Chain reaction is another benefit of social media: if one person likes or shares your content, the others will notice it too. It does not work that well with social engines: even if an owner of a certain blog likes your blog very much, they will hardly put a link to it in their own post. However, this does not mean that I encourage you to use social media only: the more you share your content online, the better it is for your blog. I simply recommend starting with things that seem easy to you. It’s better to do at least something than do nothing. #2. How to promote your blog with the help of social media It might seem easy at first glance, but when you actually decide to start promotion, you might find out that you don’t know where to start. Don’t worry: after all, it is quite simple. The first step here is to create accounts on all popular social media: Facebook, Instagram, and Twitter. Sure, you can use other websites too, but these ones are a must. Then, you have to start sharing your content. However, simply posting a link to your newest blog post won’t do. You have to not simply spread information but actually encourage people to read it. Creating a good summary is the key here. The more interesting and appealing it looks, the more it will benefit your blog. Try to make the summaries as entertaining as possible. If you want to read the whole article after reading its summary, then the others probably will want the same thing. You can ask your friends for help: show your summary to them and ask for their opinion. Another important thing is consistency. Once you start posting and updating on social media, you can’t stop. If you want to build an audience quickly, you have to remember that they will expect constant updates from you. Of course, this doesn’t mean that you have to write every day: just come up with a nice plan for the content, schedule your updates, and stick to this routine. Moreover, you don’t have to write blog posts regularly. Sometimes, even a quick note on social media is enough to show your audience that you’re still there. You can update once or twice a week and meanwhile share some inspirational quotes, useful articles, or nice music with your readers. But don’t forget that all your text content should be written perfectly. Then the readers will surely want to read it. And if you have doubts about grammar or spelling, you can make sure your content is error-free with the help of a special proofreading service. You also have to remember about the comments. A good blogger always keeps in touch with their audience by replying to the comments. If it’s hard for you to do this every day, then don’t. Choose a day and time once a week and spend a few hours replying to all comments, then do it next week. It won’t take much of your time this way, but it will allow you to demonstrate to the readers that you care about what they have to say to you. Conclusions As you see, the social media can be not only time stealers. They can also help you to build an audience, keep in touch with your readers, and spread information about your blog. Even if you don’t like using social media, try to find a bit of time and work on promoting your blog. It’s an easy task that doesn’t actually require much of your time but still can bring you amazing results. I wish you good luck with your blog promotion and hope that you will be able to attract new loyal readers with the help of social media!