Global July 12, 2013 Last updated September 19th, 2018 1,054 Reads share

Report: Social Business | Food And Drink Sector

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Websites, email and use of Social Media are all playing ever more important roles within the Food and Drink sector.  The majority of brands and producers realise that there are huge revenue advantages to entering the on-line space, with excellent potential returns on investment.

A survey of 103 top level executives in the Food and Drink Industry showed that 63% agreed that Social Media was impacting the Food and Drink sector and that a significant number were using email or mobile marketing.

A survey of 103 top level executives in the Food and Drink Industry showed that 63% agreed that Social Media was impacting the sector

Beverage companies Red Bull and Coca Cola lead the table in the number of overall views of their YouTube channels as the creative content in their advertising is fresh, exciting and engaging.

Beverage companies Red Bull and Coca Cola lead the table in the number of overall views of their YouTube channels as the creative content in their advertising is fresh, exciting and engaging.

It includes:

•    A detailed analysis on use of Social Media by both global and Irish food and drink sector brands
•    Crisis management case studies of how food and drink brands have dealt with positive and negative online communications
•    Examples of how food and drink brands have combined food with tourism

Eileen McCabe, Associate at The Ahain Group and report co-author, said “There is huge diversity in the implementation of a strategic, social online presence within the Food and Drink Industry. Those who facilitate long term planning and embrace the digital spectrum have achieved outstanding results whilst those with an online presence but without the benefit of a strategic plan, have yet to achieve the results that await them online.”

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Images:  ”Closeup of kebab with fresh vegetables and chicken on black backgroundShutterstock.com

Niall Devitt

Niall Devitt

Digital expert, top 10% influencer with over 10 years’ senior management experience - including managing projects and teams, and growing companies in the Irish, international and online marketplaces. Co-founded one of the largest B2B blogs in the world, helped grow a B2B social media to over 1,000,000 members, created the strategy for one of the most effective SME Facebook pages in the world and have grown 3 business websites (TweakYourBiz.com, BizSugar.com & MyKidsTime.ie) to in excess of a 100,000 unique visitors per month. Have consulted and worked with both corporate and SME clients on leveraging digital to drive business KPIs. Speaker at industry events, have authored several industry reports on the Digital Economy and appeared in the New York Times, Washington Post, Business Insider and other leading online and offline business publications. Specialities include: Entrepreneurship Business Development, Start-ups, Business Planning, Management, Training, Leadership, Sales Management, Sales, Sales Process, Coaching, Online Advertising, Blogging, Online Marketing, Social Media Marketing, Digital Marketing, Content Marketing, SEO, Social Media Strategist, Digital Strategy, Social Media ROI, User Generated Content, Social Customer Care.

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