Every business has a global footprint, even if you only serve a small geographic footprint. Thanks to the internet, anyone can read almost anything about anyone at anytime. Is your global reputation in line with your business objectives? Are you ready to springboard into a new market? The TYB Global section is for the virtual globetrotter in all of us – helping you conquer new territories and achieve international brand consistency.
Whilst success within a domestic setting may point to overseas expansion as a natural next step, management should not simply assume that it can supplant its current business model within a new setting and run with it.
October 30, 2009 59 Reads share
Entering international markets is a big step in the life of any company. The opportunity versus risk pendulum swings back and forth in the early days. One of the ways to de-risk your new market entry and investment is to use Channel Partners as a Route to Market.
October 20, 2009 27 Reads share
A partnering strategy can work side-by-side with your direct strategy. You can define how partnerships can work to feed your direct sales team, partners who will take full business responsibility in their market to sell and implement your product or partners who will OEM or licence your product or technology...
October 20, 2009 38 Reads share