Global

Every business has a global footprint, even if you only serve a small geographic footprint. Thanks to the internet, anyone can read almost anything about anyone at anytime. Is your global reputation in line with your business objectives? Are you ready to springboard into a new market? The TYB Global section is for the virtual globetrotter in all of us – helping you conquer new territories and achieve international brand consistency.

Global

Channel partner management for international markets

Entering international markets is a big step in the life of any company. The opportunity versus risk pendulum swings back and forth in the early days. One of the ways to de-risk your new market entry and investment is to use Channel Partners as a Route to Market.
October 20, 2009 27 Reads share

Global

Successful Corporate Partnering: Types and Responsibilities

A partnering strategy can work side-by-side with your direct strategy. You can define how partnerships can work to feed your direct sales team, partners who will take full business responsibility in their market to sell and implement your product or partners who will OEM or licence your product or technology...
October 20, 2009 38 Reads share