Global

Every business has a global footprint, even if you only serve a small geographic footprint. Thanks to the internet, anyone can read almost anything about anyone at anytime. Is your global reputation in line with your business objectives? Are you ready to springboard into a new market? The TYB Global section is for the virtual globetrotter in all of us – helping you conquer new territories and achieve international brand consistency.

Global

Do you blog for international business?

In conversation with Ceramicx - www.Ceramicx.com – Blogging for International Markets. A series of case studies looking at the role and experience of Irish companies using blogs to support their international market expansion.
April 26, 2010 1,253 Reads share

Global

International Marketing in a Recession

Irish businesses tend to first target marketing when it comes to cutting costs, although academic findings suggest they should do the very opposite to survive the recession and thrive thereafter.
February 12, 2010 1,139 Reads share

Global

Competitive Analysis Blog 3: The role of pricing

This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market....
January 29, 2010 958 Reads share

Global

Competitive Analysis (2)

Analysing how your rivals have “set out their stall” not only enables you to assess how high the risk of new market entry is for you, but also how best to respond.
December 15, 2009 1,163 Reads share

Global

Winning International Business with the Web

Lessons from the IIA’s (Irish Internet Association) International Strategy Working Group half day conference on Winning International Business with the Web on November 18th in Dublin. The conference focused on a mix of practical sessions...
November 20, 2009 1,411 Reads share