Global April 3, 2015 41 Reads share

#TYBCommunity Round-Up: Facebook Business Page Instead of Profile, About Page etc

In this #TYBCommunity round up we include posts about using a Facebook business page instead of a profile, about us pages, YouTube cards, social media marketing mistakes, organic reach, long tail keywords and more.


5 Compelling Reasons to Use a Facebook Business Page & Not A Profile – In this post I am going to share some very compelling reasons to use a business page and not a profile, and if by the end you are convinced and you want to convert your profile to a business page, all you need to do is follow the instructions at the end of the post. Virtual Office Worx

Content Marketing: It’s All About Strategy! – Content marketing strategy is a crucial thing for building popular and successful websites. Here are some universal tips for creating your content plan. Andy Preisler on Tweak Your Biz

9 Simple Tips For Making An About Us Page That Works For Your Brand – For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write. It’s a shame because analytics often shows the page as one of the most frequented on any website.  The Moz Blog

YouTube Cards: Cool Tool of the Week – There is no reason why a business cannot create “valuable” video content and generate business ROI. One way to do this is to ensure that your videos have useful content and have a clear “Call to Action”. Content Plan

Top 15 Mistakes In Social Media Marketing To Avoid – Important social media mistakes not to make: Social media platforms aren’t just for business. They work well for leisure and therefore, put some fun into them!

Why some Facebook ad pros should be worried – If you’ve branded yourself as a Facebook ads expert, expect Facebook to beat you at their own game. If you’re a single-channel marketer, expect to be disrupted by Facebook, HootSuite, Google, and all manner of tool providers who train folks on their tools.

What is the Right Social Media Strategy for your Brand – While there are a number of ways to measure ROI generated from social media, Facebook and Twitter are still worthy tools that can add a lot more value to your internet marketing campaign. Social Media Today

Organic Reach Is Not Dead – The majority of articles, tweets, and discussions I view online about Facebook organic reach surrounds the assumption (some would say fact) that organic reach is dead. Parachute Media


Capture Lost Revenue – How To Model Your Website’s Funnel – If you haven’t taken a good hard look at your website’s funnel and figured out where it’s leaking, it’s highly likely that such a strategy is readily available to you. Most websites, including those of many top brands, have severe leaks that are causing them to leave huge amounts of revenue on the table. Smooth Conversion


Making Long Tail Keywords Work For You – Let’s discuss how long tail keywords could be the key to standing out and connecting with the people that matter most to your brand.

Help us to make future editions of our community roundups even better. Contact us on FacebookTwitter or Google+. Use the hashtag #TYBCommunity and let us know about your suggestions for posts to include. Or submit your article on BizSugar, the community we visit regularly to find the newest and most authentic small business voices.

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This contributor’s Tweak Your Biz articles have reached more than 100,000 people.

This contributor’s Tweak Your Biz articles have reached more than 100,000 people.

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Sian Phillips

Sian Phillips

Sian Phillips is the Managing Editor of and Content Editor on Sian is also the accountant for her clients and but is moving more and more into the content editing world; proofreading and editing blog posts, eBooks, novels and anything that is written. With over 25 years’ worth of experience in business and accounting Sian provides help to her clients with accounting and credit control. The other half of Sian’s day is spent working in the Social Media space; proofreading, copyediting, sharing posts and advice or conducting interviews for She is a qualified Accountant with an Honours Diploma in Journalism too.

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