Global March 15, 2011 24 Reads share

Saint Patrick’s Day Facebook Campaign: Shamrock Urself

Would you be able to write a blog post or do a status update via Twitter or Facebook to get some further momentum behind this campaign?

In the run up to St Patrick’s Day, I have been working with fellow social media volunteers and we have come up with a Shamrock Urself! – a Facebook specific application that enables people to add a Shamrock Stamp to their profile picture.

Shamrock Urself!

The background is a simple one.

With Irish people based across the globe, coupled with doom and gloom that has become the spirit of the homeland, Irish people are craving a celebration commonality.

Given the fact that if Facebook were a country, it would be the 3rd largest in the world, this gives Ireland a virtual platform to spread the Saint Patrick’s Day message of pride and positivity.

Shamrock Urself! enables Irish people and friends of Ireland  to add a Shamrock Stamp to their Facebook profile picture through our Shamrock Urself! Application .

Facebook doesn’t automatically set it as your profile picture. You have got to click on ‘Make it my profile picture’ when you preview it. Or alternatively, set it as your profile picture from your Shamrock Urself special Album! This is a Facebook restriction that is beyond our control

The ethos of the campaign is about fun, enjoyment, and people getting involved.

The key is you don’t need to be Irish to be part of the campaign; you just need to want to be part of it all.

There are a host of Irish Brands taking part in the campaign; those who are joining in the ‘craic’ and doing their bit to spread a little Irishness this Paddy’s day.

The ask for Irish Fan Pages is both simple and quick. We are asking them to like the ShamrockUrself! page and post a status update to their fans and tell them about Shamrock Urself.

To note:

If brands want to add a Shamrock to their business page, there is an additional step due to restrictions on Facebook that are beyond our control. Your Page Admin will have to save your business page profile picture onto their own page and shamrock it and then set it as the Business Page pic.

So what are you waiting for, Enjoy being Irish if just for a day and go Shamrock Urself! now!

Thanks for reading,


Niall Devitt

Niall Devitt

Digital expert, top 10% influencer with over 10 years’ senior management experience - including managing projects and teams, and growing companies in the Irish, international and online marketplaces. Co-founded one of the largest B2B blogs in the world, helped grow a B2B social media to over 1,000,000 members, created the strategy for one of the most effective SME Facebook pages in the world and have grown 3 business websites (, & to in excess of a 100,000 unique visitors per month. Have consulted and worked with both corporate and SME clients on leveraging digital to drive business KPIs. Speaker at industry events, have authored several industry reports on the Digital Economy and appeared in the New York Times, Washington Post, Business Insider and other leading online and offline business publications. Specialities include: Entrepreneurship Business Development, Start-ups, Business Planning, Management, Training, Leadership, Sales Management, Sales, Sales Process, Coaching, Online Advertising, Blogging, Online Marketing, Social Media Marketing, Digital Marketing, Content Marketing, SEO, Social Media Strategist, Digital Strategy, Social Media ROI, User Generated Content, Social Customer Care.

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