Finance May 22, 2015 Last updated September 18th, 2018 2,156 Reads share

6 Things to Consider When Globally Expanding a Business

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As the internet becomes a more useful medium than ever before, business is thriving. With millions of people connecting every day to search for answers to various questions, find the products that they need and seek out services, it has become obvious that in order to be a successful business today, you must be online. Communications tools and online programs are growing more innovative every day, and businesses of all sizes are taking advantage of easy expansion to enhance their market and appeal to customers on an international, and even global scale.

To some entrepreneurs and business owners, one of the most challenging and yet highly enjoyable parts about developing and maintaining a successful business can be expanding their reach and finding new target markets. Today, most businesses within the digital field attempt to take advantage of just how small the world has become because of the internet and technology. This may mean that they choose to hire freelancers from overseas, serve clients from abroad, or partner with companies anywhere else in the world. If you are considering branching out further with your business concept, then there are a few matters that you may need to think about which could make your life easier.

#1. Don’t be Afraid to Seek out Assistance and Advice

It doesn’t matter how experienced you may be in your current marketplace, sometimes moving your business up and expanding to new locations can feel like you’re starting all over again, but that doesn’t mean there isn’t help out there for those who need it.

First of all, you’ll need to keep in mind that every industry, every audience and every market you encounter will be different in their own way, with specific nuances that you will need to consider carefully at every step. From there, it’s simply a matter of doing your research and reaching out to people who may potentially know more than you about your next step forward.

You may find that you discover some useful information on the International Trade Association website, or you may find help in the form of descriptive blogs and articles.

#2. Understand Your Industry

Before you can decide whether or not your service or product is applicable to the global marketplace, you’ll need to ensure that you and your coworkers have a clear and concise understanding of where your company, and the industry it exists within stands today, and where you hope it will be in the future.

Remember to think about the limitations of going global, as well as the positives. For example, you may need to consider factors that could change your service or product lines later, such as supply constraints and so on. For example, you could be selling apps by the million in America and feel assured that they will sell fantastically in Europe, however if you foresee having problems with design in the future, you may need to rework your strategy.

What’s more, if advances in technology could serve to make your service or product obsolete in the next decade, expansion may not be the best idea.

#3. Research Your Market

If your business just started off in the United States and you’d like to take it further, one of the first things that you will need to do is search for a market that wants whatever it is that you have to offer. However, the issue is about more than just supply and demand – you have to think about all of the different factors that are present and may have an impact on your ability to slip into a new market.

One thing that is absolutely worth researching is the currency of different locations. Using online currency convertors will ensure that you know exactly what kind of price you should be asking for when it comes to advertising your products and services abroad. After all, you may not appeal as heavily to alternative markets if they can only find your prices in U.S dollars.

#4. Start Planning

The plan that you created for your business when the firm first opened, and any further plans that you might have made for domestic expansion or operation, may not translate directly into any and all foreign markets. You may simply be able to adapt your plan according to the needs of your new audience, or you might have to re-write an entirely new plan – either way, make sure that you don’t avoid this important step.

There are various issues to consider, including your pricing strategies, your potential sources, customers and markets, anticipated revenues and financing streams, additional costs, licensure and legal requirements and potential investment or partnership opportunities. If you’re having trouble deciding whether you’ve covered everything, there are plenty of tips about business plans for you to check out online.

#5. Think about the Translation Potential of Your Business Model

There are a variety of ways in which a company can enter into a foreign market, including joint ventures, importing, exporting, off-shore production and licensing. Firms that resell, manufacture or produce goods usually find exportation to be the least risk and most successful method. However, if you are thinking about exporting, you’ll need to think about all the different angles. For example, don’t forget to look at indirect exporting options, where an intermediary that has been approved by the government in the target country handles any goods transference.

#6. Be Patient

Finally, remember that making a huge step in your business isn’t something that’s simply going to turn over huge amounts of success for you in a matter of hours. Like any business venture, you need to be patient and ensure that you are willing to continue working at it for as long as it takes.

Business in any form is a long-term investment, and when you expand to a global market, you’ll need to find new ways to advertise yourself, impress your potential audiences and keep them coming back for more, whether you do that through online content writing, blogging, or pay per click advertisement.

Images: “Business team discussing available market intelligence for outsourcing plans looking at globe, Indian, Caucasian, Chinese and Indonesian people/


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Rahul Sharma

Rahul Sharma

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