Business

Marketing

5 Ways Chatbots Are Already Revolutionizing ECommerce

Since the introduction of Apple’s Siri in 2011, AI and marketing strategy have merged to introduce chatbots. Designed to emulate a ‘human’ customer service experience, chatbots are revolutionizing how modern branding and sales are approached. With more industries joining this innovative form of automated publicity by developing their own bots, advertisers are scrambling to keep […]
January 22, 2019 1,187 Reads share

Business

5 Common SEO Mistakes &Amp; How to Avoid Them

Getting and keeping a steady stream of targeted traffic to your blog is easier said than done. Search engine optimization (SEO) is crucial to getting your website to stand above the noise and get noticed, but the bar is constantly being raised and the rules are always changing. Some of the SEO methods that worked […]
January 22, 2019 385 Reads share

Business

How to Keep a Close Eye on Someone’s Cell Phone Activities

How many times have you felt tempted to sneak a peek into someone’s cell phone? Forget temptation –you definitely have wished at some point or other that you could keep a close eye on your kids’ cell phone activities. Well, with the number of cyber anomalies increasing day by day, it really makes a lot […]
January 21, 2019 440 Reads share

Sales

6 Steps to Create an Effective B2b Marketing Strategy

Want to create a winning B2B marketing strategy? Start by asking yourself what your goal is. For most marketers, the biggest challenge in B2B is lead generation. Once the goal, how to boost your lead generation? In a few years, the web has revolutionized the way of designing B2B marketing. How To Create A Successful B2B Marketing Strategy   […]
January 21, 2019 605 Reads share

Business

How to Perform a Content Audit to Guide Your Content Marketing Strategy?

Content has become the driving force behind the success of any modern-day business. Especially when we consider businesses that primarily depend on the performance of their marketing campaigns and website on the internet. The more content a brand publishes that are of high quality and provides an overview of their expertise, the better they perform […]
January 21, 2019 385 Reads share

Business

10 Highly Used Document Management Tools

Document management tools have become an essential instrument for businesses for the purpose of keeping their data and documents safe and easily accessible. Document management tools also allow employees to collaborate with each other without the need to be in the same room or even in the same building. Technology has changed the way that […]
January 21, 2019 502 Reads share

Pillars of Strategic Content

  Strategic content is planned so that it achieves an established goal and maximizes odds of a desirable result.  Problems arise when communicators lack an adequate understanding of the pillars of strategic content, each one ensuring a clear purpose, audience orientation, credible content, strategic argument, engagement, critiquing and audience buy-in.  Notice that these items relate […]
January 21, 2019 250 Reads share

Can and Should Your Business Go Paperless

Is your printer constantly warm? Do your regular customers get receipts a mile long? If so, then you may have considered going paperless more than once in recent years. The paperless movement is on the rise, now that so much of our information can be stored digitally. With a recent but ongoing push toward green […]
January 21, 2019 363 Reads share

#5 Fatal Mistakes That Startups Should Avoid at Their Initial Stages

The joy of starting something on your own, something that affects the lives of others is quite fulfilling. That feeling of achievement and doing something good for society is a feeling unparalleled. Starting your own business is most of the times a rewarding experience. However, the road to success is definitely not an easy one. […]
January 21, 2019 397 Reads share