Business

Markeing Strategy: Why It’s Important to Use Actual Human Faces

What comes to mind when we hear the term marketing strategy? Do we consider a specific portion of our marketing efforts or the entire chunk of marketing campaign needs to be acknowledged? If your answer is in favor of the latter scenario, then you are on the right path. How you position yourself, your visibility […]
December 10, 2018 451 Reads share

Selling Online? 3 Simple yet Effective Ways to Save a Fortune

Selling products online is an excellent way of boosting profits for your business without the need of creating your own physical shopfront and hiring staff to deal with transactions. Especially when you consider the fact that in a modern world, an eCommerce store can be built within a couple of hours. While selling online certainly […]
December 10, 2018 342 Reads share

Technology

8 Tax Apps All Small and Medium-Sized Enterprises Must Have

“In this world, nothing can be said to be certain except death and taxes.” ~ Benjamin Franklin. Taxation has become so undeniable that irrespective of your vocation or the line of your business. If you aren’t paying your taxes, you are lawless, and when the tax authorities come knocking, you would be brought to a […]
December 10, 2018 410 Reads share

Business

7 Indispensable Apps to Make the Best Business Decisions

Sometimes in August 2004, Motorola released a very different kind of mobile device, Razr (Very thin and stylish), into the market. Howbeit, this product became very popular that even the rich and wealthy wanted to possess this mobile device. The success of Razr placed Motorola ahead of their competitors. However, in 2006 Motorola was in the middle of making a critical business decision; […]
December 10, 2018 319 Reads share

How to Deal With Cash Flow Trouble as a New Business Owner

Cash flow is a factor that most new entrepreneurs ignore but which is vital to the success of any business A positive cash flow can lead to a profitable business with high chances of survival and growth. On the other hand, negative cash flow does just the opposite; it hinders business success, slowly sucking the […]
December 7, 2018 371 Reads share

What Are Potential Investors Looking for in Start-up Businesses?

While a business undoubtedly needs passion, determination backed up with a solid business idea in order to succeed, it is also often, unfortunately, the case that money is also high up on the list of necessities to getting the business off the ground. Having the idea is one thing, getting the funds together to turn […]
December 7, 2018 406 Reads share

4 Growing Industries That Will Make a Splash in 2019

In many of life’s endeavors, the difference between great success and crippling failure is timing. This especially applies to business owners – were jumping into a market at the right time can help them grow their business at an accelerated rate, but entering too late (industry saturation) or early (no consumer interest) can be a huge waste […]
December 7, 2018 1,083 Reads share

Digitalizing the Workplace: Drivers, Benefits, and Mistakes

Surprisingly or not, the digital transformation of the workplace is lagging behind the digitalization of other verticals. The digital transformation of specialized business processes like healthcare, logistics, and manufacturing has been far more impressive. For a successful and seamless transition to a more, or fully digitalized workplace, CEOs and HR managers must coordinate their priorities […]
December 7, 2018 405 Reads share

How to Better Rank Your Ecommerce Website: SEO Checklist

Did you know that 75% of your customers never scroll past the first page in the SERPs? Unfortunately, in the overcrowded e-commerce world, where new competitors are constantly popping up, appearing on the first page of search results isn’t that simple. Apart from having a gorgeous site, you need to optimize it for Google, too. […]
December 7, 2018 376 Reads share

Business

4 Must-Have Design Features for a Highly Converting B2B Website

The intention of a B2B website is not always the same as it is for B2C. Of course, it is still a tool that is used to attract and convert customers. But, in B2B, a conversion does not always mean a sale. Since the buyer’s journey for a B2B transaction has more stages than that […]
December 7, 2018 382 Reads share