Business

5 Ways to Cultivate an Incredible Workplace

Why do people want to work where they work? What makes them want to return to a particular workplace? Right now there’s a ton of competition for good employees in the job market. There are more jobs openings than there are workers. Employers are scrambling to keep employees on board through non-compete clauses, which are […]
December 13, 2018 214 Reads share

How to Reach an Influencer Level on Instagram

Instagram is no more a fun app for teens, it has transformed into a massive content marketing and networking platform. Businesses use Instagram to reach their target audience and they’re always looking for influencers who’d help them achieve their marketing goals. And there is a reason why businesses are in love with Instagram, it has […]
December 13, 2018 319 Reads share

The Link-Building Strategy That Will Never Be Penalized (Examples)

I’ve been building links for companies big and small for years, and I’ve learned a lot while doing so. If you ask Google, building links for the purpose of ranking higher in search engines is technically against its terms of service. However, there are ways of doing it that are more “white hat”- links that […]
December 12, 2018 200 Reads share

How to Promote Environmentally Sustainable Practices in the Workplace

  The United States is responsible for emitting more than 5.3 billion tons of carbon emissions each year. This works out at roughly the same weight as 24 million Statues of Liberty. Because of this, there is now a concerted approach to tackling the issue. Many of the largest corporations in the world such as Siemens […]
December 12, 2018 214 Reads share

Marketing

The Secret Weapon of Content Marketing: Surveys

As all content marketers know, statistics and analytics can be useful tools in understanding your target audiences’ preferences. Of course, the reality is always more complex than that. Content marketing as a whole is becoming more in tune with audience feedback, but the trick is figuring out what feedback will further your marketing goals.   […]
December 12, 2018 621 Reads share

4 Simple Tips for Exporting Your eCommerce Business to Germany

It shouldn’t be a hard sell to expand your business to Germany. It’s the largest economy in the EU, with an extremely robust business environment and a thriving eCommerce sector. Yet persistent stereotypes, cultural quirks and the specter of Brexit have all served to put many businesses off and keep them moored within the US. […]
December 12, 2018 243 Reads share

Business

10 Fundamental Reasons to Rebrand Your Company

Rebranding isn’t easy, but sometimes it’s the only choice you have. Instead of disrupting operations, compromising on the quality of services, harming the reputation of your brand and letting sales decline, it’s better to swallow the pill and rebrand yourself. But, how do you know it’s time, and you have no other choice left? It’s […]
December 12, 2018 269 Reads share

7 Skills Every Manager Needs but Most of Them Lack

Different industries require certain bodies of knowledge that are specific to such an industry. That is why effective managers should be cut out for the industry. However, there are certain skills and qualities that all managers need to master, irrespective of the industry sector they are in. Sadly, most of these so-called managers are not […]
December 12, 2018 268 Reads share