Business

Find Your Ideal Customer

Let’s start with a basic fact: EVERYONE is not your customer. Sure it would be wonderful if every person, everywhere wanted to buy your product, but that isn’t really how it works.  For every product or service, there are individuals or groups which share common traits or needs who are most likely to buy your […]
October 16, 2018 679 Reads share

Business

7 Ways to Improve Employee Satisfaction and Productivity

A happy employee is a loyal employee. At one time, yearly raises were enough to keep employees satisfied and productive. Today, it takes more than just money to keep an employee on your payroll. Workers want to feel valued and appreciated. They also value work-life balance more than a higher paycheck. Here are seven ways […]
October 16, 2018 1,570 Reads share
Woman from small business packaging a product

The Small Business Guide to Product Packaging

We’re always told ‘don’t judge a book by its cover’. But, when it comes to your product packaging, that’s precisely what your customers will do. Your product packaging is an extension of your brand. It doesn’t just have to stand out and attract new customers while highlighting your values and story. It also needs to […]
October 15, 2018 1,848 Reads share
increase ROI

Business

6 Ways to Increase ROI for Your Small Business

Many business owners find it difficult increase ROI, yet it’s hard to put time or money behind something that’s not driving tangible results—and for good reason. With minimal time and a budget to match, you have to be intentional about every dime that comes out of your pocket. This mindset is critical to the success […]
October 15, 2018 928 Reads share

How Coupons & Offers can Increase Revenue

Giving things away for cheap or even free is rarely a sound investment option. This is the risk you run when you decide to run an offer without planning it first. Many small businesses fall into the trap of offering a great deal at a low price and end up running at a loss in […]
October 12, 2018 1,162 Reads share
Content Marketing Objectives

Marketing

How To Use Different Types Of Content When Marketing Your Small Business

Content marketing is all about boosting your online presence so that potential clients can find you easily and share your information. The content in this regard can be written or visual as long as it relates to your business. Every small business owner should know how to use content marketing for promotional purposes. This strategy […]
October 11, 2018 1,185 Reads share

Business

The Pros and Cons of Co-Working Spaces

Nowadays things are changing rapidly- people’s lifestyle, work culture, working environment, and other personal and professional aspects. This changing era gave birth to coworking spaces. Coworking spaces culture are very different from traditional office culture as they are much more engaging, employee friendly and cost effective. Nowadays, the young generation is leaning towards startups and […]
October 10, 2018 1,101 Reads share

Why Should Your Company Have a Recruitment & Selection Process?

It’s not a secret that the main goal of every business owner is accomplishing the most in their respective field, but did you know that this has to start in the interview room? In this article, we will discuss the five main benefits of having a clear and well-established recruitment and selection process for the success […]
October 10, 2018 1,086 Reads share

Business

Should I Hire an SEO Company or Do It Myself?

Growing a small to mid-sized business is no easy task. Determining whether to contract certain jobs or do them yourself makes the path to business growth even more difficult. Any analyst or marketing consultant knows about the growth potential that search engine optimization (SEO) offers. Knowing how to execute SEO initiatives is a different story. […]
October 10, 2018 1,582 Reads share