Business

Growth

How to Beat Distractions and Stay Focused When Getting Work Done

No matter how calm and composed you are, it can be hard to deal with distractions especially when they are around every nick and corner – be it home or office. The thing about distractions is that they might be everywhere but can be easily avoided. Once you get into the vicious circle of distractions, […]
September 28, 2018 1,029 Reads share

Why Company Culture Is so Important with Startups

Unique workplace cultures are a huge part of the startup world. While working and playing hard seem to be par for the course, they matter for reasons beyond keeping employees happy. Company culture is vital to any startup that wants to survive past its early days, both for reasons having to do with the company’s […]
September 27, 2018 513 Reads share

Business

4 Smart Ways to Help Legally Safeguard Your Website

Most entrepreneurs running eCommerce stores are experts on their product, on top of current digital marketing trends, and have a vision for how they’d like to develop their business into the future. However, website security and legal compliance are often more tertiary matters. Noted, but (generally) neglected. This is a big mistake. As Facebook, Google, […]
September 25, 2018 1,486 Reads share

Business

Agile Metrics to Measure Productivity in a Software Development Team

The Agile methodology brings numerous benefits to Software Development. Specifically, agile metrics for software development must be carefully selected to bring the most out of any software project. As the Agile Manifesto states, “Working software is the primary measure of progress.” However, a working software only tells half the story. Usually, all the work performed […]
September 25, 2018 1,195 Reads share

Business

Product & Marketing Branding Strategy to Stand out in the Crowd

Branding is one of the most important aspects to your business. Your business’ branding entails a number of things, like color, font, shape, and more. One of the most essential elements that embody all of those things is your business logo. I bet you can spot a Starbucks from blocks away, just because of the […]
September 24, 2018 850 Reads share

Business

E-commerce Website Design Tips to Maximize your Conversion Rates

  It is no clandestine that in today’s speediest-paced universe having a website is vital to your business’ existence. Today’s customers want information when they desire it and have infinite choices as to where to look for it. In addition, while getting an e-commerce website by no means substitutes all features of your company, owning […]
September 23, 2018 576 Reads share
small business growth

10 Tips for Growing Your Small Business While Avoiding Failure

According to the US Bureau of Labor Statistics, just about 50% of new businesses survive for more than five years. Ten years along the line, only about 30% survive. The odds are stacked against small businesses surviving. So, how do you even the odds? How do you survive when so many other small businesses fail? […]
September 11, 2018 1,372 Reads share

Marketing

Here’s How to Set Your Marketing Team Up For Success

When you hire a marketing team, you expect to hire professionals. It stands to reason that you expect a certain success from them. But not all marketing professionals are created equal. And not all clients are created equal. The late David Ogilvie said that, “Clients get the advertising they deserve.” If you want your marketing […]
September 11, 2018 1,576 Reads share
Small Business IPO

4 Reasons You Should Take Your Startup Public

When you think about taking your startup public, you probably have a few dramatic scenes playing out in your mind. Movies like “The Wolf of Wall Street” and “The Big Short” paint an image of Wall Street as a dark, untrustworthy place that is as corrupt as the day is long. Sure, greed and corruption […]
September 10, 2018 880 Reads share