Launching a New Business Site? Get It Listed Here
Whether you are planning a new project or launching a new site, there are certain steps to take once the site is live:
- You need to add it to Google Search Console to start monitoring your traffic
- You need to update your existing portfolios and profiles to use your existing channels to start building some traffic to your site
- You need to create business pages on Facebook, Linkedin and Twitter so that social media users can find your online
- You need to get listed in niche, local and business directories to increase your odds that your site will be found online
The latter is not easy: searching those places where you can add your business takes time, so I am making this task easier for you by sharing my own list I always use when launching a new project (or managing a launch):
Whenever you are launching a new website, submit it to these directories offering exposure to new projects being listed:
More here: If you are launching a new digital product, check out this list to find more platforms to get it listed
As a starting online business, you should consider which directory is perfect for you. However, there are millions of web directories available on the market making it hard to choose which directory to use.
- Look for directories which employ the use of human editors who ensure accuracy by checking all the information in a website. This is in contrast to the automated editors, used by the millions of directories found online, which are known to be easily manipulated and spammed.
- Take a note of each directory’s reputation: Do they have solid content of their own? Do they add value to the web? Are they present and active on social media? All of those are solid signals of how actively each directory is being maintained
- Only submit to directories that have high traffic: At the end of the day
My list of business directories is not large. I am only using the following five:
- Jasmine Directory.com
More here: Check out this list that offers more solid business directories to check out
If you are launching a website for a local business, there’s a huge choice of directories for you to get listed in.
You simply cannot afford to do local business for one more day without registering for the following three directories: Google, Bing and Yellow Pages. If you neglect the importance of these sites, you are throwing clients – and money – down the drain.
The online platforms act as “visibility tools,” allowing anyone within a specific radius of your business to easily locate you whenever they search for the type of services you provide.
We all know Google; it is the first search engine to achieve verb status (as in, “let me Google that”). By listing your business on “Google My Business” you are placing it on Google’s own local web directory, making it easy for their billions of searchers to find you. Once you register your specific address with Google My Business, they will send you code via post for validation purposes. Once you upload photos of your business you are ready to get started on their platform.
Sure, most of us all use Google, but there are still many users around the world who prefer the functionality of Bing. According to many online resources, Bing is the second most popular search engine in the world. Just like Google has their “My Business” platform, Bing Business offers users the same services on their own platform.
Most of us remember the old days, when you needed to thumb through the onion skin pages of the phone directory book in order to find the number you needed to call. Instead of thumbing through the physical pages, now you can search through their database online for any business you could possibly need. If you are not listed on the Yellow Pages, you could be losing out on valuable customer inquiries.
Smaller directories have a smaller website base which makes them perfect for anyone who wants to build their online presence. Look for specific directories which list websites in a specific category. For example, if you have a cooking lessons website, try and get it listed on a cooking web directory as this could really help.
- If you cover environmental issues, get listed in Eco-Web.com
- If you are starting a healthly living blog, get listed in HealthFitnessNutrition.org
- If you are launching a health-related blog, get listed in MedlinePlus.gov
Niche directories should be more engaging such as, it should have interactive designs and be of a good format. Check the dates on the directories and make sure they are recent. If not, they may be abandoned and not worth your time.
Monitor Your Progress
If you are doing your job right, you’ll see a lot of new brand mentions. It is important to monitor those mentions as well as your rankings to be able to capitalize on your success.
Some tools to check out are Ahrefs, Alexa, and Rank Tracker. When revising your corporate strategies, it is always helpful to understand how well your business is doing in comparison with your competitors so that you can make adjustments as necessary.
More: There are a few rank tracking tools that integrate right into your WordPress blog for easier monitoring.
You can also integrate your ranking reports into your business dashboard. for example, if you are using Cyfe for monitoring everything relating to your business, you can integrate rank tracking in it too by using SERPs widget:
Are there more platforms to submit to and set up when launching? Share your ideas in the comments!